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Tuesday, November 10 - 2009

New service initiative agreement joins Mohammed Yusuf Naghi Motors and Juffali Tyres Company

Mohammed Yusuf Naghi Motors, the exclusive dealer of BMW, MINI and Rolls-Royce in the Kingdom of Saudi Arabia, has teamed up with Juffali Tyres Company to exclusively equip the service centres' cars with Michelin Tyres.

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  • Left to right: Musa Al Aruri, General Manager of Mohammad Yusuf Naghi Motors and Mahmoud Dihom, Sales General Manager of Juffali Tyres Company.
    Left to right: Musa Al Aruri, General Manager of Mohammad Yusuf Naghi Motors and Mahmoud Dihom, Sales General Manager of Juffali Tyres Company.
The contract signature ceremony was attended by Bayman Mulla, Aftersales Manager Services at Mohammed Yusuf Naghi Motors and Mohammed Nizar Sanadiqi, Michelin's representative in Saudi Arabia.

BMW, MINI and Rolls-Royce vehicles will now be provided with Michelin Tyres upon visiting all service centres affiliated with Mohammed Yusuf Naghi Motors across the Kingdom during maintenance visits, provided a tyre change is required or at the request of customers to replace the existing ones.

Musa Al Aruri, General Manager of Mohammad Yusuf Naghi Motors, said: "As part of our on-going strategy to provide our customers with premier aftersales service, we believe this joint venture with Juffali Tyres Company, the Kingdom's leading name in tyres industry, complements BMW's pursuit of perfection.

"Over the years we have offered our customers a wide range of products that have upgraded driver safety and comfort, as well as providing many free aftersales services. We are continually investing in new products and services to ensure we lead the BMW ownership experience in the region", he concluded.

Michelin Tyres have always proven to be a reliable and high stamina product, and are uniquely available in all the sizes and specifications required by BMW, MINI and Rolls-Royce vehicles.

Mahmoud Dihom, Sales General Manager of Juffali Tyres Company, said: "We are pleased to partner with Mohammed Yusuf Naghi Motors to offer their customers superior French-made Michelin tyres for their BMW, MINI and Rolls-Royce vehicles.

Michelin has a leading role in the tyre industry, as a main supplier of tyres of different sizes and purposes to suit all levels of performance. We foresee further cooperation in the future with Mohammed Yusuf Naghi Motors, and look forward to providing their customers with the best standard of services."
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