World Gold Council reveals why fashion favours gold jewellery

The collection being inspirational was both timeless and modern, and it was little wonder that the designer sought the glamour of gold as the perfect complement to the rich jeweled colours, beaded sequined tweeds and luxurious jacquards.

The designer's enthusiasm for the metal of the moment is almost contagious. "I am committed to making women feel beautiful," the designer said. The confident allure of warm yellow gold is a perfect fit for the collection. As the one metal, which looks great on all skin tones and puts a confident smile on the face of a woman who wears it, gold inspires a woman to put her best foot forward.

New, attractive and creatively designed gold jewellery has boosted gold's ratings as the most favoured metal among leading designers everywhere, because gold jewellery is an integral part of today's lifestyle.

"The popularity of yellow gold has already been expressed by minds in every field of creative endeavour. It is symbolic of the vibrancy of one's culture and is a bridge to our emotions. Today, minimalism has given way to a richer, warmer and brighter style that pervades fashion and jewellery design, as well as our lifestyle," said Mr. Moaz Barakat, Managing Director, World Gold Council.

Today, gold once more bridges the gap between being fashionable and desire for a more positive, vibrant way of life. Currently experiencing a fashion revival with several fashion designers focusing importantly on gold accessories, the intrinsic value of gold extends beyond fashion, leading it to be revered worldwide for its radiance and beauty.