"In our drive to encourage the use of eco-friendly concepts, we strive to instill concern for the environment among the youth community. We are pleased that SANYO has taken part in spreading awareness among today's youth about protecting our ecological system," Al Marashi said.
The recently concluded month-long joint campaign, which received an enthusiastic response from the student community in Dubai, focused on educating both children and their parents on how to dispose off dry cells in an ecologically safe manner. During the campaign, students were invited to collect dry cells from their homes and from friends - an effort that succeeded in gathering over 8180 of dry cells from the 10 schools participating in the campaign.
"We are honored to announce today that we at SANYO have partnered with EEG in a three year agreement in an attempt to safeguard the environment," explained Akemi Yamamoto, General Manager, Control Division at SANYO Gulf FZE. "Sanyo seeks to genuinely promote the interests of society and consumers. Our partnership with EEG reflects our commitment to restore a beautiful world for our children to enjoy." Yamamoto added.
At the event, SANYO also launched their latest innovation - an eco-friendly rechargeable battery called 'eneloop'. A senior SANYO official explained that the launch of eneloop battery would further underline the company's 'Think GAIA' vision - which seeks to harness technology to build a sustainable earth.
Highlighting the double benefits of its latest offering, Tetsuji Okui, Managing Director at SANYO Gulf FZE declared:
"We at SANYO recognize the need for eco-friendly innovations which set new performance benchmarks. In keeping with this philosophy, we are proud to introduce the eneloop battery, which suits the trendy lifestyle of our digital-age customers while ensuring that our environment remains safe. eneloop is one such brand that has inspired us to promote and proactively assist in efforts that secure a safe and healthy environment for the next generation."
As part of the initiative, students from ten private schools in Dubai were asked to collect used dry cell batteries, which were later disposed off in an ecologically safe method. Cambridge High School emerged as the school whose students collected the most dry cell batteries while Gulf Indian High School and Rashid Pakistan School took second and third place respectively. All participating schools were awarded in recognition of their efforts.
eneloop batteries can be recharged up to 1000 times and provide versatile utility. The batteries, which are resistant to self-discharge and come in eco-friendly packaging, underline Sanyo's commitment to a healthy and safe environment - a cornerstone of the company's global strategy.

Posted by Anne-Birte Stensgaard, Senior News Editor



