UAE's Graphic Arts community converges at Xerox's 'Art of Digital Printing' event

Aimed at educating graphic arts professionals on new creative applications in digital colour printing, the event saw participation from over 100 decision makers from key companies in the country. Furthermore, at the event XEROX launched its colour-intensive production machine, the DocuColor250, a two-colour multifunction system with superior image quality and advanced features to quickly enable companies to produce high-end colour print jobs as well as everyday business documents.

The event featured presentations from Xerox's business and technical experts. Andrew Hurt, General Manager for XEROX Emirates spoke about strengthening XEROX's leadership position in digital colour printing and the company's commitment to pursue colour innovation to rapidly introduce colour products, such as the DocuColor 250, in the market. Chris Lynch, Business and Marketing Manager for Production Systems, XEROX Middle East and Africa also spoke on the diverse ways in which advertising and design firms could profit from the company's industry-leading colour printing portfolio to develop creative applications that accelerate their performance and deliver improved results.

'Xerox is closely aligned with the graphic arts community, including some of our most important customers who provide us with inspiration for new products and services,' said Andrew Hurt, General Manager, Xerox Emirates.

'As printers and creative professionals demand greater image quality and speed without the additional cost associated with heavy-duty digital colour press, we are confident, the DocuColor 250 will help designers and advertising firms explore a whole new world of creative dimensions at an affordable price with improved colour flexibility.'

The DocuColor 250 colour laser multifunction system provides design professionals with new colour management tools, improved performance and enhanced image quality, enabling them to create vibrant, full-colour documents such as newsletters, brochures, pre-press proofs and other creative collaterals.

Xerox Emirates portfolio of solutions, which include printers, digital copiers, multifunction products and colour printers, is already the most extensive in the industry and aimed at small to large enterprises. This combined with the company's global leadership in Colour makes it uniquely positioned to advise and meet the demands of organizations in the UAE who are seriously looking at various factors such as Productivity, Total Cost of Ownership (TCO) and Total Office Efficiency - a reality with Xerox Monochrome & Colour MFPs - service & support.

Xerox Emirates has strengthened its presence in the UAE over the last couple of years with numerous global product launches, new partner signings designed to strengthen their reach and offerings here. Regular training underlines Xerox's commitment to the UAE.