World's first dual-lens digital camera hits the ME market

Using proprietary KODAK RETINA Dual Lens technology, the elegant V570 camera wraps an ultra-wide angle lens (23 mm) and an optical zoom lens (39 - 117 mm) into a small, sleek package less than an inch thin.

The innovative EASYSHARE V570 camera's ultra-wide angle lens coupled with its optical zoom lens produces a total 5X optical zoom range, providing more options to help today's picture takers capture the perfect shot —group photos, scenic landscapes, dramatic portraits, and close-ups. No other consumer digital camera offers such a wide angle of view, nor the unique, sophisticated design of this model, whose all-glass, stacked SCHNEIDER-KREUZNACH C-VARIOGON prism lenses never extend out from the camera body.

"In today's market, picture takers expect their digital cameras to have high-performance features in a trendy, attractive package. With the EASYSHARE V570, Kodak meets these expectations combining the previously unavailable ultra-wide angle lens in a pocket-size camera," said Arif Khan, Kodak MENA Area Manager, Eastman Kodak Company.

"With the newest V range camera, Kodak once again pushes the boundaries of innovative design and features for ultra-compact cameras."

Wide-Angle Panorama Stitching and Advanced Video Performance

In addition to its dual lens design, the 5-megapixel V570 camera boasts a variety of notable features to enhance the photography experience, including in-camera panorama stitching, which automatically combines three pictures into a panorama photograph. Using the ultra-wide view in panorama scene mode, people can take in a 180-degree vista with just three shots — an industry exclusive.

Packing advanced video performance, the camera makes it easier for users to shoot all types of action in the way that many filmmakers prefer — with an ultra-wide angle to capture more of the scene. The EASYSHARE V570 camera records TV-quality video, up to 30 frames per second (fps) using advanced MPEG-4 compression. Built-in image stabilization technology reduces on-screen shaking from unintentional hand and camera movement. The camera also offers an optical zoom feature for video including auto focus. And it is simple to select any frame in a video, then save and print it as a "freeze frame" still picture in just seconds.

Other notable features of the V570 camera include:

• A big, brilliant 2.5-inch, high-resolution LCD screen;
• The exclusive KODAK Color Science image processing chip for phenomenal image quality with rich color, accurate skin tones, low noise and precise exposure;
• Automatic red-eye reduction, on-camera cropping, picture blur alert and auto picture rotation;
• In-camera distortion correction to compensate for ultra-wide angle fish-eye effects, which can be turned on or off;
• Twenty-two scene modes plus three color modes, helping snap shooters capture the best possible shot with the least possible effort;
• The Photo Frame Dock 2, which provides one-touch picture transfer to a connected computer while keeping the cameras' high-capacity lithium-ion battery charged and ready to go, and which can play video and photo 'slideshows' on the camera's high-resolution LCD screen;
• And 32 megabytes (MB) of internal memory, plus a SD card slot for additional storage.

The KODAK EASYSHARE V570 zoom digital camera with Photo Frame Dock 2 is now available in the region at all leading electronic stores and hyper markets.

Kodak also makes it easy to accessorize the new V570 camera with a range of products that help show off your pictures. For instance, the popular KODAK EASYSHARE Printer Dock Plus Series 3 makes it one-touch simple to print real KODAK pictures at home in just 60 seconds — with or without a computer.