Supercharged Arden challenges the Kingdom's SUVs

The ceremony was hosted by Mr. Fawzi Al-Kadi, and H.H. Prince Faisal bin Fahad Al Saud, who attended as the guest of honour, unveiled the first, and only, Arden Range Rover Sport to arrive in the Kingdom.

Guests entered through an ultra-modern black silk tunnel leading them into the stylish mist-filled hall where they witnessed the theatrical debut of the car, which challenges the very idea of a modern SUV with its dramatic styling and driveline upgrades. Approximately 150 VIPs and motor sports enthusiasts attended to view the car while enjoying cocktails, music, and dinner.

Mr. Fawzi Al-Kadi, Director of Al-Kadi Land Rover Center commented saying, "I am confident that the Arden Range Rover Sport will be very well received, with its prestigious flair and captivating styling.

"Every Arden vehicle is unique in its trims and colors: no two similar vehicles will be commissioned which is a new concept in Saudi and I am certain this will appeal to those who seek a luxury SUV with personality and individualism," Mr Al Kadi concluded.

The new Arden features extensive exterior and interior enhancements, performance exhausts and exclusively forged alloys. Upgraded to more than 500 horsepower and 640 of torque, and offering ample extras, the new AR 6 is guaranteed to be a show stopper.

Features of the vehicle include a Java Black exterior color, Arden Illuminated Side Bars,
Color-coded Door Grips and Power Vents, Arden Front Spoiler, Arden Rear Valance, Arden Full Exhaust System, Arden Side Strip in Silver (with signature), Arden 3pc 22inch Alloys, Arden Front Mesh Grilles, and Arden Side Mirror Repeaters.

The interior is decked with the finest Black Oxford Leather with Brown Chamois in Diamond Stitching, Black Alcantara Dashboard with Brown Stitching, Exclusive Honey-Finished Wood, Brown Chamois on Door Panels, Center Console in Piano Black Wood, Arden Mats, Arden Gear Knob, Dual-tone Steering Wheel in Black Leather and Brown Chamois.

Arden Arabia is set to launch its complete line of services in Saudi Arabia. The company is the official product importer of Arden Automobilbau GmbH. The company will offer Arden's exclusive products and upgrades in early June 2006.