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Thursday, November 12 - 2009

New TUNIT footwear launched in celebration of the 2006 FIFA World Cup

  • United Arab Emirates: Thursday, June 08 - 2006 at 12:16
  • PRESS RELEASE

adidas, the leading sports technology brand has excelled itself once again with a product that will enable football fans to wear their hearts not only on their sleeves, but also on their boots.

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  • The Saudi Arabia boot.
    The Saudi Arabia boot.
The new TUNIT footwear has been launched in celebration of the 2006 FIFA World Cup and comprises of 32 different models, together representing the 32 nations taking part.

Supporters will be able to follow quite literally in the footsteps of their sporting idols, as stars like Iran National Football Team's Ali Daei and Argentina's Lionel Messi take to the pitch in boots inspired by the team colours of their nation.

Made up of three interchangeable components, the very latest in adidas technology will allow the player to assemble the perfect football boot for any surface, condition or occasion. By mixing and matching the upper, the chassis and the studs, they will be able to create the ultimate in comfort, style and performance.

The +50 Tunit 32 is a first of its kind, allowing fans to show off support for their team by wearing shoes based on the colour of their national flag. Zé Roberto (Brazil and FC Bayern Munich), Lukas Podolski (Germany and 1. FC Cologne) and Nicolas Anelka (France and Fenerbahçe) are just a few of the stars who'll be proudly stepping out in their +f50 TUNIT 32's during the 2006 FIFA World Cup.

Every boot's unique colour scheme reflects the nation its player represents, with stunning visual references to the country, the national federation or past and present football greats. With the name of the country featured on both the heel and the lateral side of the boot, both supporters and players alike will be left in no doubt about their respective allegiances.
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Notes and media contacts

For more information or assistance, please do not hesitate to contact:

Ellen Peacock
Regional Communication Manager
Tel: +971-4-227 3303
Fax: +971-4-222 6675


Or

Sue Parry / Anoushka Misra
ASDA'A Public Relations
+971-4-3344550
+971-4-3344556

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