New stylish Cyber-shot™ T30 shoots sharper pictures with high sensitive mode and super steadyShot™

The new model now has a high sensitive mode of up to ISO 1000 to prevent object shake even in low-light conditions. The Cyber-shot DSC-T30 is priced at AED 1799/-, which includes a 128MB Memory Stick and a sleek carrying case. This model is available in silver or black colors at all Jumbo showrooms and other select electronics' outlets in the UAE.

"The Cyber-shot™ T30 takes sharp pictures in any situation, during fast-moving activities like bungee jumping or even low-light surroundings in pubs. Its exceptional battery life, user-friendly functions and slimness make this camera very portable and popular for both indoor and outdoor fun," said Mr. Masaru Tamagawa, managing director of Sony Gulf FZE.

With Sony's original Clear RAW NR technology, noises that appear on photos when taken in high ISO are effectively reduced. The Cyber-shot™ T30 has also minimized power consumption to offer users extensive photo opportunities of up to 420 shots in one charge as compared to 240 shots for Cyber-shot™ T9. Also introduced for the first time in the T series, the Cyber-shot™ T30 adapts a generous 3" Clear Photo LCD Plus screen, much larger than the screen size of the Cyber-shot™ DSC T9.

"We've engineered our flagship T-series camera with intelligent, automatic features so people can spend more time having fun and less time understanding technology," added Mr. Masaru Tamagawa.

User friendliness at its best...

The new Cyber-shot™ T30 eliminates any hassle of photo taking with its latest guided functions for users to get the best shot out of any circumstances:
• Menu Guide (Image Size) - This useful feature advises the user on the number of photographs that can be shot on a selected image size based on the available memory capacity on both internal memory and Memory Stick™ media. This feature also informs the user what they can do with the selected image size (eg. good for emailing or good for printing large photos). This will allow the user to plan the number of shots and achieve the desired maximum print size out of each picture.
• Function Guide (Icon Guidance) - This pop-up display on the screen indicates the function selected in text without leaving the user puzzled about unfamiliar icons on the screen. Its dial-up mode provides explanation of the shooting mode for the right shooting environment.
• One-touch Display Adjustment Button - By pressing the display button for 1 second, the user can quickly boost the brightness of the screen to view the shot clearly under strong light.
• Selection of 2-second or 10-second self-timer shooting - The option of a shorter self-timer function reduces blurry images by avoiding the need to activate the press shutter button that may cause smear-look effects on the photos.
• Direct Button for "Slide Show with Music" - The "Slide Show with Music" function works like a photo album with various music to choose from for the fun sharing moments with friends and family.

Brilliant Images and Additional Colour Modes

The new powerful and yet slim 1/2.5" 7.2-mega pixel Super HAD CCD maintains the compact and lean body of the Cyber-shot™ T30 without compromising on the higher resolution of the pictures. This is Sony's first T-series model to feature selectable color modes. Besides 'Black and white' or 'Sepia' modes, users can also choose natural mode for subtle color variations or vivid mode for more intense colors.

Fact Sheet for Cyber-shot™ T30

Clear Raw NR
Utilizing a new-developed Sony algorithm, the Clear Raw NR ensures less image noise for crisp and clearer images, especially under low-light situations. This allows for better capturing of images under fast-shutter and high-sensitivity ISO 1000 situations.

High Sensitive Mode
Sony's High Sensitive mode provides fast shutter speed to counter camera-shake and captures fast action movement without the blurry effect. In low-light conditions, the result of the photo is bright foreground and background without the flash.

Slide Show with Music
The Cyber-shot™ T30 allows for the creation and playback of photo-cinematic slide shows with the simple push of a button. Users can set the mood with 4 styles (Simple, Nostalgic, Stylish and Active) and 4 choices of background music to view the photos. Users can even personalize their slide show experience by replacing the pre-recorded music with customized music on the camera, with their favorite music files, using the bundled software.

Super SteadyShot™ Technology
The Super SteadyShot™ (Sony Optical Image Stabiliser Technology) incorporates a newly-developed shift lens to compensate for inevitable shaky hands, vibrations and movements when shooting pictures, for consistently sharp details.