Volkswagen 'gets you'

It is now the Middle East's turn to experience the devotion that the Volkswagen brand inspires across the world, as the firm launches a new brand initiative across the region to introduce the market to its world-renowned inspirational culture.

'It gets me!' is the central slogan around which Volkswagen Middle East is set to inspire a whole new generation of car lovers.

Andreas Prinz, Managing Director Volkswagen Middle East says, "This region is going to really feel the emotional power of Volkswagen like the rest of the world. We are fully confident that owning and driving a Volkswagen, makes you grow to love it. "

Volkswagen is widely credited with the ability to create faithful followers in whichever market it enters. From the trend of the Beetle; to the market revolutionizing Golf; and the impact of Touareg; Volkswagen owners are seen as more than drivers, they are part of something bigger.

"It's more than just a mere press campaign that declares yet another positioning statement. People are going to feel it first hand. With full faith that the vehicles can do all the talking, Volkswagen Middle East is confident that from the first test drive, people understand the Volkswagen feeling",

said Iris Kraska, Marketing & PR Director of Volkswagen Middle East.

The initiative focuses on the people's mindset, lifestyle and 'being a part of the global culture of similar people with similar ways of thinking and feeling'.