M'sharie launches POWER initiative to synchronize business growth

The move is a first of its kind for a regional private equity company, and seeks to leverage synergy among M'sharie's various business units to provide better performance and high bottom line returns.

The POWER initiative forum is a part of M'sharie's strategic refocuses to engage and support the 14 companies in its portfolio. At the time of launching the forum, Abdul Aziz Al Serkal, Managing Director of M'sharie, said "POWER, an acronym for Performance Optimization With Enhanced Reward, is an ideal platform to establish mutual cooperation among member companies by sharing expertise to take advantage of cumulative strengths while negating individual weaknesses."

The launch was attended by the top management teams from all member companies who participated enthusiastically in an in-depth discussion on systematically exploiting the synergies between the business units and ways to optimize their inter-dependencies via knowledge sharing and joint marketing cooperation.

Al Serkal added "For a member company, better productivity and product innovation necessary for long term competitiveness can only be introduced by combining knowledge and strategic advantages from different sources. The forum paves way for each member company to enjoy the group's collective strength in marketing their products. Not only will the move ensure the health of the group as a whole, but will also safeguard individual group members against competitive pressures in an increasingly demanding industry."

Various initiatives directly benefiting the member companies were announced during the launch, including the establishment of a centralized information repository, resource sharing, cross-selling and joint marketing efforts on major projects.

"The workshop is the first step in M'sharie's direction towards strengthening the value linkages that exist between all our subsidiaries. We are committed to holding more of these workshops as an important tool for promoting lateral communication and improving the flow of information between our members," said Al Serkal.

M'sharie's portfolio includes Emicool, Emirates Explosives, Emirates Extrusion Factory, Labtec, Gulf Dynamic Services, Gulf Dynamic Switchgear, Gulf Metal Craft, Lite Tech Industries, Metrofile, National Insulated Blocks Industry, Thermoset Technologies, Thermostone Factory and Syscom Emirates.