Sony Ericsson's elegant J220i phones are now available in the Middle East

"We are continuously expanding the Sony Ericsson offering to incorporate a wider range of consumers and customer needs. This new phone will appeal to consumers looking for handsets that are reliable, affordable and simple to use, yet stylish and manufactured by a trusted brand."

said Husni El-Assi, General Manager of Sony Ericsson, Middle East and Africa.

The J220 is designed to be user friendly. Consumers can choose their most familiar menu - either a single icon menu that is visually simple or the popular Sony Ericsson multi-icon menu that gives an at-a-glance overview of all the key functions. The one-click navigation key and icon markings on the navigation key make it simpler and easier to access the most commonly used functions. It has a large storage capacity for phone numbers (up to 500), SMS (up to 200), and Style-Up™ covers available to allow personalization.

The handset has its own appeal and is firmly focused on making voice and text communications as easy as possible with the use of features such as one click navigation, single icon menus and colour screens.

The J220i is available in smooth black or sky blue.