MTC puts World Cup action on mobile phones

Users of MTC mobile services in MTC Vodafone Bahrain, and Kuwait, as well as MTC Atheer in Iraq, Fastlink in Jordan, MTC Touch in Lebanon and Mobitel in Sudan can benefit from a variety of offers - including discounted subscriptions to ART to be able to view World Cup games on TV.

For clients in four of the countries, MTC is also offering exclusive video downloads of the most exciting and memorable moments.

Mr. Saad Abu Odeh, Chief Commercial Officer, said,

"As a leading provider of entertainment mobile services, MTC is proud to be partnering with Dallah Telecom, a subsidiary of ART, to bring our customers closer to the event than they ever thought possible."

Discounted subscription rates to ART, which has exclusive regional rights for broadcasting the World Cup, will be available in all six of MTC's Middle East markets MTC Vodafone Bahrain, and Kuwait, as well as MTC Atheer in Iraq, Fastlink in Jordan, MTC Touch in Lebanon and Mobitel in Sudan. Through ART subsidiary Dallah Telecom, MTC's operations MTC Vodafone Bahrain and Kuwait, Fastlink in Jordan, and Mobitel in Sudan will be providing a variety of information services via SMS, MMS, WAP, and exclusive video downloads of major scenes and magical moments.

Mr. Abu Odeh added, "MTC is the only mobile operator in the region to be providing exclusive video downloads of major scenes and exciting shots of the tournament. Our ability as the only mobile operator to provide seamless video downloads of the game and the most exciting moments of the FIFA cup is what differentiates us from others in the market."

MTC was the first to introduce 3G technologies in the region when it launched the 3G network in Bahrain, and is now in the commercial phases of implementing it in Kuwait.

Mr. Abu Odeh continued, "Customers will be able to enjoy the victories, defeats, and triumphs of the World Cup games in a new innovative, personalized way. Our customers in the Middle East will be able to enjoy the games with a push of their finger. They will be able to catch and keep these moments through SMS, MMS and video downloads, and browsing a host of specialized World Cup Content on the official World Cup Wap site."

MTC in Bahrain was among the first mobile operators in the world to provide Live TV streaming, and most recently MTC in Kuwait launched video streaming services.