EMP launches Golden and Platinum Millionaire

From June 19, 2006, with the launch of Golden and Platinum Millionaire at Deira City Centre, people buying the limited edition golden and platinum stamp packs can become millionaires.

Golden and Platinum Millionaire is a campaign that will be conducted under the aegis of Emirates Post and EMP, with The Millionaire Co. as the sole distribution and marketing agency.

Discussing EMP's past campaigns, Mr. Abdulla Al Daboos, Chairman of EMP and Director General of Emirates Post, said that one of the main goals of its initiatives has always been to build a strong understanding of the postal corporation and the services it offers.

"Over the past two years we have successfully conducted Postcard Millionaire, a campaign that has 'changed lives'. Through the campaign we were able to reach out to a certain audience to develop a better understanding of the UAE's postal services. The Golden and Platinum Millionaire campaign will help us reach out to yet another segment of our target audience,"

Mr. Al Daboos said.

The limited edition series available through Golden and Platinum Millionaire packs will contain stamps that are collector's items and are not in circulation any longer. The stamps have been specially selected with the aim of showcasing the UAE's heritage, culture and environment. In a Golden Millionaire pack, for example, one may find the Desert Plants in the UAE collection, while the Environmental Protection series could be found in Platinum Millionaire packs.

Golden and Platinum Millionaire limited edition stamp packs are valued at AED 500 and AED 1,000 respectively, said Mr. Ahmed Tahlak, CEO, EMP. Winners in the gold series draw will receive a grand prize of AED 500,000 in gold and a Mercedes SLK. Those with winning numbers in the platinum series will win AED 2 million in cash and a Mercedes Benz S500.

"A limited number of entries will be accepted in each draw; Golden Millionaire draws will be conducted after every 2,500 registered entries and each Platinum Millionaire draw will be conducted after every 4,500 entries received," Mr. Tahlak said.

Aldrin Fernandes, CEO, The Millionaire Co., speaking about the company's association with Emirates Post and EMP, said: "It's been a pleasure working with both organisations on campaigns such as Postcard Millionaire, which has developed a loyal following. Our aim now is to ensure a similar awareness of Golden and Platinum Millionaire, the way it works and where it will be available. We are presently establishing a select partner network for the campaign; at the moment, our distribution partners include Alukkas, Deira City Centre, The Mall of the Emirates, among others," he said.

Each draw coupon has a unique numeric code for validation; coupon holders have to register their serial number by sending a text to 6116 in the UAE or by logging online to www.postcardmillionaire.com/gpp or calling the customer helpline. Every registration will receive a confirmation message and a call to verify details.

The website will also enable people to buy Golden and Platinum Millionaire stamp packs online and acquire information on the campaign, its distribution points and winning numbers. In addition, the site allows people the opportunity to offer their suggestions and complaints. An information line will also be available to participants after the launch.