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"Gulf Air's cabin crew form the largest part of our frontline team," says Gulf Air President and Chief Executive, James Hogan. "They have played a key role in reinforcing our position as a world class service brand with the strongest regional network in the Middle East."
Skytrax Awards provide the most prestigious recognition of outstanding quality excellence for product and customer service delivery across today's world airline industry.
Survey respondents nominated airlines in the 2006 Best Cabin Staff Awards, based upon a wide variety of Service Quality attributes for cabin staff, such as assistance during boarding and food & beverage service efficiency through to sincerity of staff service and even answering the call bell!
"This award only reiterates our consistent performance excellence in what we offer to Gulf Air passengers," adds Hogan.
"We have made great strides over the past few years and we have our sights firmly set on achieving the top position next year."
Skytrax says cabin staff plays a pivotal role, not just in ensuring the safety and well-being of passengers, but also in projecting the whole corporate image that an airline is seeking to achieve.
"It is often the standard of cabin staff service that will make or break a travel experience for many customers and our survey is structured in such a way as to enable differentiation between what we regard as 'hard' and 'soft' service elements," it says in a statement.
"The hard service factors are those that relate mostly to the designated service duties - be it safety, catering etc. Soft service is something that can be said to reflect the individual character of either an airline or the country it represents - that special smile, genuine service interest, staff friendliness, staff enthusiasm etc. These are areas where some airlines clearly excel and achieve great customer loyalty through their ability to deliver this in a consistent manner."
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Posted by Anne-Birte Stensgaard, Senior News Editor
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