Lacnor reveals a new look

The new communication strategy aims to rejuvenate the brand, reposition Lacnor in the regional market and strengthen its identity and leadership.

While Lacnor is a well established brand enjoying a healthy growth year-on-year, the company is looking at the new strategy as a way to build further awareness, introduce itself to new regional and international markets, and most importantly maintain its leadership with its new range of products that will meet the new requirements of the consumers and the uprising trends.

'We offer a wide range of premium healthy quality products using the highest quality raw materials and latest technology in the industry. We plan to broaden our range of natural juices and dairy products with the addition of an array of carefully-researched new products actively supported at the market level,' said Najib Nasr, the General Manager of Lacnor.

Established 25 years ago in Sharjah UAE, Lacnor has introduced the long life products concept in the market. With 2006 marking its Jubilee, Lacnor joined hands with Intermarkets, the largest independent advertising agency in the Middle East, to launch a new positioning that will be acknowledged as Lacnor new identity.

'Live Life', the new campaign's selling line, is aimed to be a new lifestyle that Lacnor consumers will be known for. The corporate campaign highlights both the functional and emotional attributes of the brand. Standing for happiness and joy in life, Lacnor is a brand for consumers who want to differentiate themselves, who can 'Live Life' and enjoy it to the fullest.

Intensive market research had been conducted to determine Lacnor's consumers' expectations. Findings showed that though consumers are constantly looking for healthier and fresher products, there is a major emotional factor related to their choice of dairy and fruit juices products. Consequently, Lacnor is strengthening the taste and health attributes with the new 'Live life' style with all the relevant connotations of joy and happiness.

Through the new campaign and the launch of new products this year, Lacnor is set to cater for a larger target audience and fulfill additional needs in the market place.