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"The quality of our shows and products have convinced MBC to take this step and enter into the world of TV shopping. Besides the shows, we are providing the full back office with call center facilities, payment fulfillment and logistics network. We are the only Arabic shopping channel that is producing its own shows here in Dubai. MBC will open a huge viewership base for us and we take this as a great opportunity to introduce our shows to a wider audience",
says Michael Truschler, Director of Citruss TV.
Although it is just an initial agreement for one month, Citruss TV and MBC see this as a important step to bring quality home shopping to the TV audience in the Middle East. Combining Citruss' effective back office and attractive shows with MBC's leadership in the TV landscape, will give viewers across the Gulf region the opportunity to experience a new service that has successfully conquered most other parts of the world for a long time.
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Posted by Anne-Birte Stensgaard, Senior News Editor
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