Dubai Shopping Malls Group unveils AED 5 million DSS promotion

The press conference was held at Century Mall's 'Jungle Bungle' amusement area to highlight the promotions focus on families and especially at children's entertainment.

Present at the press conference were Eisa Adam Ibrahim, President, DSMG, Saeed Al Nabouda, Chief Executive Officer, DSS, Juma Bin Ahmed Al Ghurair, Chairman, Al Manal Development and Thomas Edelmann, Vice President, Strategic Alliances & Business Development, South Asia, Middle East & Africa, MasterCard International.

Announcing the promotion, Eisa Adam Ibrahim, President, DSMG, said: "This year, shopping at Dubai's malls during DSS is going to be a truly winning experience. During the 72 days of the promotion, beginning June 21st, shoppers can win 50,000 dirhams everyday, and a grand prize consisting of a 2-bedroom apartment at Lakeside Residence. The total value of prizes have seen a significant increase from last year's 3 million dirhams promotion."

"Winning great prizes has been a hallmark of the DSS. This year, we are proud to support this annual shopping extravaganza by providing the grand prize- a 2 bedroom apartment worth at our current flagship project, The Lakeside Residence, a 35-storey landmark property in the Jumeirah Lakes development boasting 358 elegantly- designed freehold apartments incorporating advanced intelligent features. The Lakeside Residence offers residents the convenience and comfort of a master planned waterfront community with gardens and recreational areas, shopping arcades, providing for a truly hassle-free, peaceful and pleasurable living within a progressive community," said Juma Bin Ahmed Al Ghurair, Chairman, Al Manal Development.

Commenting on the promotion, Saeed Al Nabouda, Chief Executive Officer, DSS said: "Dubai's malls form a cornerstone of the city's success as a shopping and leisure destination and DSMG has always taken a leadership role in coming up with bigger and more innovative promotions every DSS. This promotion is a case in point as the daily prize will encourage people to shop throughout the week, instead of just on weekends, when the bulk of shopping happens."

Thomas Edelmann, Vice President, Strategic Alliances & Business Development, South Asia, Middle East & Africa, MasterCard International said, "This is one of Dubai's flagship shopping promotions and we are proud to be a key sponsor for the 6th consecutive year. The DSMG promotion plays a significant role in the success of DSS. We are delighted to announce that, when shopping with their MasterCard, cardholders will double their chances of winning the very attractive DSMG prizes. With more than 24 million acceptance locations worldwide, no payment card is more widely accepted than MasterCard."