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UAE tops Mideast ad market
- United Arab Emirates: Monday, June 19 - 2006 at 13:42
The UAE has overtaken Saudi Arabia as the biggest regional advertising market and all the main agencies now operate out of Dubai, reported the AFP. Figures released by the Dubai based Pan Arab Research Centre showed that advertising expenditure in the UAE reached $904m last year, an increase of 43%. But the Middle East as a whole accounts for only 3% of the global market.
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