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Thursday, December 3 - 2009

Emirates inflight entertainment given major customer ovation

  • United Arab Emirates: Tuesday, June 20 - 2006 at 12:16
  • PRESS RELEASE

Emirates Airline's inflight entertainment has received a resounding customer ovation by securing the "Best Inflight Entertainment" award at the recent Skytrax 2006 World Airline Awards.

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This is the second year in a row that Emirates has been chosen for the accolade, based on results of the Airline Inflight Entertainment Survey commissioned and conducted by Skytrax Research of London. This award maintains Emirates' global leadership in the inflight entertainment category.

Mike Simon, Divisional Senior Vice President Corporate Communications, Emirates, said:

"It is a great honour to be voted number one at the World Airline Awards once again, particularly because it comes directly from our discerning customers."


He added: "We continue to implement enhancements to our inflight entertainment services, ensuring that we exceed our passengers' expectations."

The survey results highlight that inflight entertainment quality is now a highly influential factor in customer evaluation of the overall travel experience. Further, the importance of inflight entertainment to the typical long-haul passenger is a feature that carries increasing weight in airline choice.

The Skytrax survey also identified that audio and video on-demand (AVOD) is among the top entertainment features highly favoured by passengers. Many Emirates aircraft are equipped with AVOD through its signature inflight entertainment system, ice (information communications entertainment), providing over 600 channels of entertainment.

Peter Miller, Director Marketing, Skytrax, said: "Our congratulations go to Emirates for winning the 2006 Best Inflight Entertainment Award. This is a product area where there continues to be an increasing level of competition, combined with increasing passenger expectations."
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Notes and media contacts

Contact:
Sarah Shaughnessy, Corporate Communications,
Tel: (+9714) 203.3975, Mob: (+97150) 640.4754

About The Airline Inflight Entertainment Survey:
The Airline Inflight Entertainment Survey is commissioned and conducted by Skytrax Research of London. No outside sponsorship or external influence is applied to any aspect of the Survey, making it the most respected passenger survey of its type in the world.

1,224,356 survey respondents representing over 88 different nationalities were represented in the final survey results which were gathered over a nine month project period.

About Emirates Inflight Innovations:
Emirates Inflight innovations have secured a number of industry awards since the airline's launch in 1985. Emirates continues to excel in inflight services by providing among the most comprehensive and state-of-the-art audio-visual options in the skies, with new enhancements introduced on a regular basis.

The carrier's ice (information, communication and entertainment) system features well over 100 movies and 50 TV channels on demand, 350-plus audio channels and over 40 in-flight games - more entertainment options than on any other airline. ice is available to travellers on Emirates' Airbus A340-500, B777-300ERs and most B777-200s, where they can enjoy more than 600 channels of inflight entertainment: the widest choice in the skies.

The system is the industry's most sophisticated on-demand video and audio system. It allows travellers wanting to stay in touch with home or office a means to send and receive email and SMS, as well as use the inflight telephone service. Passengers on A340-500 aircraft can also access their email via WiFi hotspots on board.

With over 40 online games, passengers can also test their knowledge in trivia tournaments, save the world from space invaders, sink a putt at mini-golf, challenge a colleague to a game of Hangman, or try their skill at 10-pin bowling.

Film buffs can access classics like The French Connection, the latest Hollywood blockbusters, Disney favourites such as Snow White and Pinocchio, and a host of other international movies from around the world.

The fifty-plus TV channels feature many episodes of popular favourites such as Friends, as well as Drama, Art, Sports, documentaries and a host of kids' programmes from Winnie the Pooh to Scooby Doo.

Services also include an outstanding audio selection including 50-plus channels of Arabic, Japanese and World music, a giant selection of albums, 70 hours of classical concertos, operas and symphonies and 10 entire talking books. The sophisticated system allows users to start, stop and replay films or music at will.

Emirates seatback screens provide updates on the progress of the flight, information on Emirates, Dubai and the Skywards loyalty programme and the latest world and regional news headlines, regularly updated.

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