Rivoli Group opens 75th Hour Choice store at Dubai Festival City

From a single store outlet in 1999 at City Center Mall, Deira Hour Choice has grown rapidly to become the leading retailer of international watch brands in the UAE and the Gulf, and currently boasts outlets in prime locations and major shopping malls across the region.

Hour Choice was conceived after Rivoli Group identified a gap in the market for watches that caters to the demands and taste of young fashion-conscious consumers seeking modern, stylish and very attractive timepieces.

The Rivoli Group has introduced a new look to the 75th Hour Choice store that includes an important element of massclusivity to underline its leading position in the fashion segment of Dubai's growing retail industry.

Despite the new look, Hour Choice has retained its core values, by offering consumers premier brands at affordable prices, and providing a one-stop destination for style with the latest from fashion houses worldwide. The stores have been designed in keeping to the modern, young, friendly and trendy image that Hour Choice has created for itself.

Mr. Ramesh Prabhakar, Managing Partner, The Rivoli Group, said:

"The opening of the 75th store is evidence of the tremendous growth that has been achieved both by the Group, and the UAE. The success of Hour Choice, as one of our initial concept stores, can be attributed to clearly defined goals set by the Rivoli Group while keeping in mind the needs of today's consumer. With the growth of the UAE market as a whole, we are also committed to expansion and envisage the opening of our 100th store in the region this year".

Mr. Ravi Rao, General Manager, Hour Choice, said: "The success of Hour Choice reflects the vision and innovative marketing strategies of the Rivoli Group. Our path-breaking initiatives would also not have been possible without the support and loyalty of both our customers, and staff"'.

With emerging fashion houses entering the wrist accessory industry, Hour Choice took this opportunity to give consumers the chance to share the designs created by some of the top names in the fashion industry. Over the past seven years, it has tremendously succeeded in tapping this important segment by offering an exclusive range of exciting international watch brands including DKNY, Diesel, D&G, CK, Certina, Balmain, Anne Klein, Swatch, Hot Diamonds, BCBG, Kenneth Cole, Skagen, CAT and much more.