Assertiv eMedia to attend Direct Marketing 2006

Direct Marketing 2006 is a platform for marketing companies in the region to focus and explore cutting edge issues such as B2B marketing, database marketing, direct mail and email marketing, amongst other issues. This event will also feature contributions from leading industry players through a series of seminars and interactive workshops.

Assertiv eMedia will use this event to launch Assertiv ePost™, the World's First Anglo-Arabic advanced email marketing platform. This technology, developed in conjunction with Ideaxis, combines the latest and most advanced features with a simple to use interface to provide the best email marketing application in the Pan-Arabic region. The commercial grade technology automates all the technical aspects of email marketing and enables marketers to focus on their core marketing offer.

Andrew Lord, Marketing Director, Assertiv eMedia, explained:

'Our award winning technology makes the e-mail medium the most efficient method of marketing available. Studies by NetVision and Gartner have shown the Return on Investment for this medium is at least a factor of 20 greater than traditional media'.

Kashif Mumtaz, Founder and CEO, Assertiv eMedia, said: 'Traditionally, companies have had to rely on expensive and slow bespoke developments from agencies, for each campaign. Now, with the new level of automation from Assertiv ePostTM, companies can run advanced campaigns themselves. This means email marketing becomes ever more cost-effective, saves time and money, provides high response rates, instant results, increased sales, measurable results and most importantly achieves high Return On Investment'.