Dubai's ISH Kitchen and Bathroom attracts record numbers

The total number of qualified trade visits was independently verified as 3375 over the course of the three days, with most exhibitors expressing strong satisfaction with the quality and range of buyers that were attracted to the show from across the Middle East region.

The independent surveys undertaken on site also revealed that 88% of exhibitors were satisfied with the quality of visitors that walked through the doors, reflecting the increased activity that the organisers Messe Frankfurt had undertaken to bring in key buyers from across the Middle East and wider regions.

Exhibition Manager Jane Gregson-Walters said,

"Having made a deliberate decision to steer ISH Kitchen and Bath to be a design-led exhibition, I'm really pleased with the success of the show in 2006. 81% of our visitors came across a new product or service, which they felt could be of interest to them, showing that ISH delivers new products and services for the region. This sort of feedback can only strengthen the exhibition in going forward."

Kitchens & Beyond, sole distributors within the UAE of Poggenpohl., exhibited one of their latest ranges, the Plus Modo designed by Spanish designer Jorge Pensi. Saber Rabi, Managing Director said, "the show has been really successful for us so far. Before the event we had about 2 or 3 clients contemplating over orders, after visiting the show yesterday these orders have all been finalised. Through exhibiting at ISH Kitchen & Bathroom, we have also made some interesting international clients, whereas not exhibiting these would not have been made."

ISH Kitchen and Bathroom will run between May 13 and 15 in 2007.