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The Jabra® BT160 Bluetooth® headset launched in the Middle East
- United Arab Emirates: Wednesday, June 21 - 2006 at 17:06
- PRESS RELEASE
Jabra, a leading brand of hands-free communication products for the mobile consumer market, have announced the Middle Eastern launch of the Jabra BT160 Bluetooth headset, the first headset to come with 33 interchangeable design covers to suit any style.
"The concept behind the Jabra BT160 was to create a headset that is functional, fashionable and above all fun, in line with the needs of Middle Eastern professionals who are constantly on the go. With 33 different designs already included in the package and the ability to create designs, users should never get bored with the look of their Bluetooth headset," said Ahmed Elkalliny, Sales & Marketing Manager, Jabra MEA.
"Design is an important factor for purchasing a Bluetooth headset and consumers in the Middle East are increasingly looking for new ways to stand out from the crowd. The Jabra BT160 provides an easy and affordable way to customise the look of your headset like never before."
The Jabra BT160 has all the functionality necessary for hands-free mobile communication. It provides up to eight hours of talk time, up to 110 hours of standby time and weighs just 16 grams. It also features a standard answer/end call button and volume control, both conveniently located on the headset so users do not need to touch their mobile phones when answering calls and adjusting volumes - a much-needed safety measure for drivers in the Middle East.
By utilizing the enhanced functionality offered by the hands-free profile, users can voice-activate mobile phone calls and use last number redial for calling the party with whom they last spoke. Pairing is simple by simultaneously pressing the answer/end and volume controls on the headset for easy connectivity.
The headset can be paired instantly with a Bluetooth enabled mobile phone and supports Bluetooth 1.2. The BT160 features the multi-coloured LED for status of battery and charging.
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Notes and media contacts
Availability:The Jabra BT160 is now available at select retail outlets across the Middle East and Africa.
About Jabra:
Jabra is a leading consumer brand of innovative hands-free communication products including corded and wireless Bluetooth headsets and mobile accessories for mobile phones and devices. The innovation, design and freedom provided by Jabra products enable users to use mobile communication freely and naturally. The wide range of Jabra products is sold in more than 60 countries and available at more than 80,000 major retailers worldwide. Jabra is a brand of GN Mobile. www.jabra.com
About GN Netcom:
Through its Jabra and GN Netcom brands, GN Netcom is a world leader in innovative hands-free audio solutions. With 1,800 employees and sales offices around the world, GN Netcom develops, manufactures and markets a broad range of wireless and corded headsets for mobile consumers and office and contact centre professionals. GN Netcom's business activities also include its original equipment manufacturing (OEM) business. GN Netcom is part of GN Store Nord, which has been helping people communicate since 1869. GN Store Nord is a listed company on the Copenhagen Stock Exchange.
For more information:
Rima Prakash Dudeja
NettResults Public Relations
Tel: 04 33 11 593
Fax: 04 33 11 562
P.O. Box - 72587
Dubai, UAE
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