In support of its 2006 FIFA World Cup Sponsorship, MasterCard Middle East and Levant (ME&L) has negotiated a 'title' sponsorship media buy with Arab Radio & Television (ART), the official Middle East broadcaster allowed to air 2006 FIFA World Cup matches.
MasterCard's 'Football Fever' FIFA World Cup television commercials are appearing on ART during the World Cup matches. The 30 second clips illustrate how people from all walks of life are engulfed by the passion of supporting their countries' teams leading up to and during the world's largest and most viewed sporting event.
The narrative unfolds with images of supporters from every nationality demonstrating football fever symptoms leaving the affected in a frenzied state enjoying the FIFA World Cup. The spot ends with the tag-line, 'Football Fever: Priceless.'
The creative behind the campaign is inspired by a new rendition of the classic song 'Fever' by up-and-coming UK recording artist, Dann. The song's lyrics, melody and tone reflect all the emotions of soccer fans and general sporting enthusiasts who get caught up in the tournament experience - from elation and joy to anxiety and despair.
Localized versions of the commercial featuring MasterCard's global football spokesperson Pelé are appearing in different parts of the world as part of MasterCard's global focus on bringing fans closer to the game. In host-market Germany, 'Fever' commercials feature MasterCard spokesperson and German National Team Head Coach Jürgen Klinsmann and are part of a national promotion.
MasterCard Football 'Fever' global advertising campaign airing in the Middle East
MasterCard is airing its FIFA World Cup 'Football Fever' global advertising campaign in the Middle East.
- United Arab Emirates: Thursday, June 22 - 2006 at 12:30
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About MasterCard IncorporatedMasterCard Incorporated (NYSE:MA), through its principal operating subsidiary, MasterCard International, advances global commerce by providing a critical link among financial institutions and millions of businesses, cardholders and merchants worldwide. Through the company's roles as a franchisor, processor and advisor, MasterCard develops and markets secure, convenient and rewarding payment solutions, seamlessly processes more than 16 billion payments each year, and provides industry-leading analysis and consulting services that drive business growth for its banking customers and merchants. With more than one billion cards issued through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories, and is a partner to 25,000 of the world's leading financial institutions. With more than 24 million acceptance locations worldwide, no payment card is more widely accepted than MasterCard.
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, June 22 - 2006 at 12:30 UAE local time (GMT+4)
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This Article was updated on Thursday, October 12 - 2006
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
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