Epicor® Scala expands channel in Egypt, announces new partner

Commenting on a focus to reinforce its channel presence in the North Africa region by joining hands with leading regional IT companies, senior officials of Epicor Scala in the Middle East said that MisrTech will enhance the company's presence in the region by providing enterprise business solutions to a wide range of its customers in Egypt.

"We are in the process of streamlining our channel strategy and are looking for new channel partners to expand our geographical footprint," said Mr. Basil Daniells, sales director of Epicor Scala MENA. "As our business continues to grow, with new and potential users of our enterprise resource planning (ERP) suite and other enterprise solutions coming on board, the time is right for us to reinforce our channel presence to support increasing demand."

Over the past six months, Epicor Scala has announced partnerships with International Agencies Company Ltd. (INTERCOL), Idealsoft Emirates and Scan Technology to increase market reach in the Gulf States of the United Arab Emirates (UAE), Bahrain and Qatar.

"These new channel partnerships have come in the backdrop of our assessment that the demand for ERP solutions offering rapid return on investment (ROI) and low total cost of ownership (TCO) is increasing in this region," Mr. Daniells said.

Commenting on the new alliance, he added, "MisrTech, is a premier provider of IT solutions to the Egyptian market. MisrTech will help increase our penetration in that market, which we anticipate will grow rapidly in the medium term.

MisrTech with their experienced leadership, top-notch consulting team and rich knowledge of the local needs, are well positioned to take our market share in Egypt to the next level."

Terming the partnership as an exciting combination, General Adel Shetia, Chairman and CEO of MisrTech said, "I'm excited about this challenging opportunity. I believe we have the right ingredients to create a market leader and I look forward to working with the high-caliber team at Epicor Scala to achieve our ambitious goals. The combination of MisrTech and Epicor Scala is well poised to cater to the specific requirements of growing enterprises in Egypt."

Since its founding in 2002, MisrTech has established itself as a leading provider of IT solutions in Egypt. MisrTech specializes in providing networking solutions, technical consulting, system integration and specialized training, and have an impressive clientele including such organizations as Vodafone Egypt, AIG, Arab Organization for Industrialization (AOI), Ministry of Communications and Information Technology (MCIT), TE DATA and LINKdotNET.