• HSBC

Beauty and high-tech combine to innovate the interiors sector

  • United Arab Emirates: Monday, June 26 - 2006 at 13:54
  • PRESS RELEASE

Already global market leader in the crystal sector, Swarovski, through a series of innovative product line extensions, is now bringing a whole new dimension to interior design through the integration of crystal into lighting, bathrooms and textiles.

The Austria based company, which has over a century of experience in the crystal market, has combined the beauty of crystal with the latest high-tech LED technology to create Crystal StarLED, a range of highly creative lighting products that will make their first appearance in the Middle East, Africa and Asia at Index 2006 this November.

"We're delighted that Swarovski have chosen Index to showcase these exciting new products,"


said Kim Willis, Exhibition Development Director, dmg world media Dubai, organisers of Index, which has firmly established itself as one of the world's most significant international events for the interiors industry.

The combination of crystal and LED, linked to a collection of crystal colour choices, has resulted in a range of extraordinary lighting effects, all of which will make their debut at this year's Index. Expect to see a wide range of downlights and spotlights which combine precision cut crystals with LED technology to produce a highly effective lighting system.

Fully committed to expand the possibilities that crystal has in interior applications, Swarovski is continually looking for new applications that will enhance modern living, and in association with quality bathroom manufacturer Kludi, has also developed a bathroom concept that demonstrates the unlimited potential of crystal in interior design (The Swarovski Bathroom by Kludi).

The company has a century long tradition as a creative partner in the highest echelons of fashion and jewellery, and since the 1960's this has also included some of the world's leading lighting manufacturers. These creative partnerships, which include top creative designers such as Ingo Maurer, Ron Arad and Tord Boontje, now also extend to the home couture sector, as designers and architects begin to discover whole new dimensions of creativity through the use of crystal.

Modern technology allows crystals to be fixed to a huge range of surfaces, including wood, metal, latex, leather, tiles, building surfaces and even paper, so there are no limits to how they can be used for decorative and practical purposes. The glamour of Swarovski Crystal, with its relationship to light, is now being used in home textiles, wall and window decoration and home accessories.

"Index has built a strong international reputation as being a source of inspiration for the regional interiors industry," added Willis. "This year, it will once again feature many exciting new products that will enable designers and architects to take interiors creativity to new heights."

Index takes place at Dubai International Exhibition Centre from 7-11 November 2006.
Swarovski will be exhibiting at Index 2006. 
Swarovski will be exhibiting at Index 2006.
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About dmg world media Dubai Ltd.

dmg world media Dubai Ltd, part of the dmg world media group of companies, has a wealth of experience in organising exhibitions to the very highest international standards. Index, The Big 5, The Office Exhibition and The Hotel Show are all leaders in their respective market sectors.

One of the largest exhibition and publishing companies in the world, the dmg world media group of companies produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year. It also publishes 60 related magazines (including "Gulf Interiors"), newspapers, directories and market reports. The company employs over 800 people in its worldwide network of 38 offices in the USA, UK, Canada, Brazil, France, China, Australia, New Zealand and the Middle East. dmg world media is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the world.

For further information, please contact:

Neil Tyrer
Partner
Integra - Integrated Marketing Communications
Office #502, 5th Floor, CNN Building, Dubai Media City, Dubai, United Arab Emirates
t: +971 4 3672886, f: +971 4 3661076, m: +971 50 6532854

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