Air Miles bolsters regional partner network

Notes and media contacts

About Air Miles, Middle East:

Air Miles is the Middle East's leading multi-participant loyalty programme. In just five years, the programme, which is free to join, has grown exponentially, with more than one million members enrolled from over 450,000 households in the UAE & Qatar. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.

Air Miles receives over 10,000 new applicants per month and will embark on an ongoing Middle East roll out programme by the end of the year.

Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE and Qatar and is part of Air Miles International that has been running successfully in the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 16 years.

Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Axiom Telecom, Areej, Thomas Cook Al Rostamani (Travel & Tourism), Gulf Greetings, Hertz, Bin Sina Pharmacies, Hilton Hotels, CineStar Theatres, Pan Emirates Furniture, Rotana Hotels, Jawad Business Group, Al Futtaim Watches and Jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, Al Jaber Optical Centres, Compume, Al Ansari Exchange, Bin Hendi Cafes and Emirates Post.

Air Miles offer a wealth of rewards and experiences to members such as electronics, jewellery, family days out, adventure experiences, hotels suites and airline tickets.

RMMEL also operates the business performance recognition programme Air Miles Incentives, which gives companies the opportunity to capitalise on a wealth of rewards for employees, sales teams, operators, trade partners and corporate customers.

For more information, please visit www.airmilesme.com and www.airmilesincentivesme.com