Memac Ogilvy PR expansion leads to new MENA appointment

This new appointment has been made to further support Memac Ogilvy Public Relations' growing network and to continue expansion of the range of quality marketing and communications services available to clients.

Allsopp joins Memac Ogilvy Public Relations from London and has over twenty years experience in international public relations and integrated brand marketing. He has held Board Director positions at: Shandwick; Burson-Marsteller; Porter Novelli; Good Relations; and Ogilvy & Mather London. His background is in working with local clients and orchestrating communications programmes for regional and global client brands across EMEA, North America, Asia and Australia. Ken will act as both a consultant to advise clients and as an agent to implement their campaigns.

His previous corporate clients have included: Unilever; British Gas; BP; The British Library; Glaxo; Monsanto and Securicor. Consumer clients have included: The England Football Team; Persil; Sony; Weetabix; Tate & Lyle; Pepsi; Johnnie Walker; Guinness; Labatt's; Diner's Club; Ford; and Philips Electronics. Business-to-business clients have included: British Telecom; U S WEST Telecommunications; AT&T; Seagate Technology; Compaq; National Semiconductor; Investors in Industry and The London Futures and Options Exchange (London FOX). Government clients have included: The Kingdom of Saudi Arabia; UK Government Departments; US Government Departments; and The Australian Government's Inward Investment Programme.

Prior to moving in to marketing and communications, Ken worked as a journalist and an editor. He is an Honours Graduate in Physics from London University.

Eddie Moutran, Chairman and Chief Executive Officer of Memac Ogilvy, explained:

"The demand for professional marketing and communications consultancy continues to increase across our region. This is in terms of both market size and integrating the growing range of complementary channels now available to clients. As we expand, our network and range of quality services needs to be strengthened further with more senior counsel, experience and creative capability made available to all our local, regional and global clients."

"In addition, Memac Ogilvy's commitment to best shared practice across the whole team in all our offices will be delivered more efficiently with greater support in the future" added Moutran.

Ken Allsopp commented: "Memac Ogilvy's heritage is a story of success for the region in this rapidly changing global marketplace. Since Eddie formed the business in 1984, the company has remained true to its values of quality, creativity and outstanding delivery for clients. Marketing and communications success for clients is fuelling expansion in to more integrated, or 360 degree, campaigns that add greater value to client's brands and change target audiences' behaviours much more cost-effectively."

"Memac Ogilvy's team in the region is looking over the horizon on behalf of our clients. We aim to deliver the solutions that will be required in each market tomorrow. Together, we work in partnership with our clients to define the barriers that stand in the way of their success and then create solutions which we implement to help achieve each client's goals" added Allsopp.