Imedeen registers record growth of 68% during first quarter of 2006 in UAE

The company which introduced its products to the Middle East three years ago has revolutionized the beauty market fusing the cosmetic and pharmaceutical divide with its core product- the unique anti-ageing Time Perfection tablets.

This one-of a kind tablet which is only sold through pharmacies, is a natural-based, scientifically proven anti-ageing tablet that works from the inside and nourishes the deeper layers of the skin to improve skin texture and appearance. It has been scientifically shown to strengthen and stimulate the vital supportive structure deep down in the dermis, where the skin's moisture balance, firmness and suppleness are established and where the first signs of ageing begin.

Commenting on the performance of the company in the last quarter Mr Ali Nidham, Pharma Manager, Al Mufid Trading, the distributors of Imedeen in the UAE commented, 'I am happy to see the tremendous confidence that our customers have shown in our products. There has been a need for skin care products that are not just superficial but help to tackle the problem from within. Imedeen, as a passionate pioneer of the inside-out approach to beauty will help satisfy customer demands and fill the void in the market for such products.'

Mr Paul Nicolas, Sales Manager, Al Mufid added, 'Due to the fluctuations in the temperature conditions indoors and outdoors, as well as various lifestyle factors, women in the Middle East suffer from dry and dehydrated skin. We believe that the most effective way to tackle this problem is from within.

'Imedeen Time Perfection is specially targetted to help the problem of dehydrated skin from the inside and visible improvements can be felt and seen within twelve weeks of use-not just on the face but all over the body. Enriched with the exclusive Bio-marine Complex, Imedeen has scientifically shown to leave skin softer, smoother, more radiant and with significantly increased moisture levels.'

Imedeen has used it's skincare know-how and scientific expertise to extend it's innovative inside-out approach with the development of Imedeen Expression Line Control™ - a luxurious anti-ageing skincare range that complements the in-depth action of the tablets - beautifully. These four products that enhance skin radiance are Serum, Day Care, Night Care and Eye Care. Expression Line Control products have been designed to smoothen and pamper the uppermost part of the skin.'

On new Imedeen products that will soon be on the shelves in the Middle East Dr Benedicte Lange, Regional Manager, Ferrosan added, 'Imedeen is unique as we have a range of unbeatable products that work from both the inside and outside to improve and revitalize skin texture and appearance. In Lebanon, we recently launched Tan Optimizer capsules that boost and optimize your tan to help maintain a healthy and golden glow. This product has been extremely successful there and we plan to launch it very soon in other Middle East countries.'