Enterprise IG's branding expertise is called in by Callem, the trendiest telecoms store in Saudi Arabia

Today they announced the latest project completed for Callem, the trendiest mobile phone outlet to hit the Middle East. Callem approached Enterprise IG to help them create a strong telecom retail brand with a consumer interface that underlines the purchasing experience.

The challenge was to develop a name and identity that is unique to the store and communicates the message to the target consumers of sound vibration, connection and pulsating movement. The design also represents energy supported by a vibrant and fresh visual language to communicate with the Saudi youth. Callem, meaning 'talk' or "call" in Arabic and can also be a colloquial term for "Call 'em" or "call them" in English, appeals to potential customers from different backgrounds and countries.

With 24 stores already across the KSA, and a plan to expand further into the region, Callem are looking forward to a hugely successful roll out. Enterprise IG also developed Callem's brand line 'in touch', which reflects the primary role of mobile phones as a huge part of communication in modern day life. It also suggests that consumers wish to be right at the cutting edge of technology and gadgetry as well as the primary form of communication with friends and family.

As part of this extensive project, Enterprise IG has also created a visually striking retail environment including breakthrough form for the mobile phone display pods and the cash desk. The vibrant colours, minimalist approach and the innovative design give an insight into the future and the direction that mobile phone retailers are moving. The brand perception has already attracted much attention from shopping malls, who have been seeking to attract Callem into further prime locations.

"We chose Enterprise IG as our brand partner for their experience and creativity, as well as having an extensive track record of developing & executing successful branding projects for renowned names in the region and internationally. We are extremely pleased with the success of the brand so far. The response in the market has been exceptional and this has been proved through people's feedback and in our growing sales since our launch," said Sultan A. Al Rajhi, Callem CEO and Owner.

Callem is currently expanding rapidly, opening an average of 3 to 4 outlets and kiosks per month. Having already secured key supplier relationships, Callem are now selling most leading mobile phone and accessory brands. In this multi-billion dollar market, Callem is expected to lead the industry in the Kingdom of Saudi Arabia and later expand their success to the rest of the region.