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Tuesday, December 1 - 2009

Emaar launches community guide

  • United Arab Emirates: Monday, July 03 - 2006 at 11:22
  • PRESS RELEASE

Global real estate major Emaar Properties today unveiled a lifestyle guide that highlights the various facets of living within its community projects in Dubai.

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  • Emaar Living.
    Emaar Living.
A quarterly publication, Emaar Living provides comprehensive coverage of the various community-centric amenities at its projects and a veritable spread of lifestyle features.

"Emaar Living is all about communication and fostering greater dialogue with the home-owners and tenants at Emaar's various community projects," said Ahmad Al Falasi, Director Property Management, Emaar Properties. "As the pioneer of lifestyle communities in Dubai, Emaar is now adding value to the Emaar living experience through the guide."

Emaar Living is a full-colour, 34-page, glossy produced by a dedicated Emaar team who interact with residents to generate content that reflects the true ethos of living in Emaar's modern, lifestyle communities like Arabian Ranches, Emirates Hills, The Greens, The Springs, The Lakes, The Meadows, The Views and Emaar Towers. Over 14,000 copies are circulated free to all residents.

"To date, we have handed over more than 14,000 homes in Dubai and new Emaar projects are being added," added Al Falasi. "We will update subsequent issues with details of these communities."

Emaar Living focuses on providing the true lifestyle experience that Emaar community projects offer. "Communities are the cornerstones of the society. By strengthening mutual dialogue - with Emaar and amongst other Emaar residents - Emaar Living will contribute to invigorating the society."

Emaar's community projects, typically, are gated neighborhoods that encompass the entire range of lifestyle features including fitness, leisure and entertainment facilities.
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About Emaar Properties PJSC:
Emaar Properties, the Dubai-based Public Joint Stock Company and one of the world's largest real estate companies, is listed on the Dubai Financial Market and is part of the Dow Jones Arabia Titans Index. The company recently announced that its net profits for the first quarter ended 31 March 2006 reached AED 1.517 billion (US$413.1 million) - a significant rise on the AED 1.325 billion (US$361.0 million) for the equivalent period from the prior year. Emaar's net profits for the year ended 31 December, 2005 climbed 180 per cent, to a record AED 4.731 billion (US$1.288 billion). The figures represent a substantial increase on the AED 1.691 billion (US$460 million) for the year 2004, and reflect the significant growth the company has undergone since its inception in 1997.

With more than 14,000 homes handed over to satisfied customers, Emaar has several major real estate projects under various stages of development in Dubai including Arabian Ranches, Dubai Marina, Emirates Hills, The Views, The Meadows, The Springs, The Lakes and The Greens. The company also owns and manages the Gold and Diamond Park.

Emaar has started construction on its most ambitious project to date, the AED 73 billion (US$20 billion) Burj Dubai Downtown development, which comprises the Burj Dubai - the tallest tower in the world when completed in 2008, The Dubai Mall, Burj Dubai Business Hub, The Lofts, The Old Town, The Old Town Island, Burj Dubai Boulevard, The Residences, Burj Views, man-made lakes, landscaped parks and gardens.

The company has joint ventures and projects across the region covering India, Egypt, Turkey, Morocco, Bahrain, Syria, Jordan, Pakistan, Lebanon, Tunisia and Saudi Arabia. Major international projects include: Cairo Heights and Smart Village, both in Egypt; Boulder Hills, a world-class leisure and residential community in Hyderabad, India; multiple resort projects in Morocco, including Amelkis II & III and Bahia Bay, luxury residential golfing communities; Eighth Gate project in Damascus, the city's first master planned community; and Lakeside in Istanbul, a landmark development for Turkey's cultural and commercial hub. In Saudi Arabia, Emaar is embarking on the creation of the AED 98 billion (US$26.6 billion) King Abdullah Economic City, a mixed use development covering 55 million square metres of greenfield land with a 35 km shoreline close to the port city of Jeddah.

Last year the property developer announced plans to aggressively expand the retail sector with investments of over AED 15 billion (US$4 billion) to develop approximately 150 malls in the larger emerging markets of the Middle East, North Africa (MENA) and the Indian subcontinent.

While continuing to actively pursue expansion in its core business of innovative, high quality real estate development, Emaar has diversified into related business lines to further build value for its 59,000 shareholders, which includes the Government of Dubai. Emaar owns and manages EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services. Emaar also holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking and is the majority shareholder in Amlak Finance, UAE's leading Islamic home financing company. For further information, please visit www.emaar.com.


For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969; Fax: (+971 4) 335 6080

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