Reflecting the growing demand from Middle East residents for reliable - and cost-effective - vehicle rental, Dollar acquired over one thousand new cars in 2005 and its current UAE vehicle stock now totals an impressive 2000. In addition to the new rental outlets in Abu Dhabi, Sharjah, Fujairah and Ras Al Khaimah, there will also be an increased emphasis on the company's luxury line over the coming months, which will include Jaguar and BMW models.
"We are expanding across the UAE in style," said Girish Madhavan, branch manager, Dollar Sharjah.
"With our newly operational 'elite range' we are putting an entirely new spin on the Sharjah car rental market. Combined with our standard range, which offers genuine value for money, and our convenient location, we hope to monopolise the local market within a matter of months."
"This is a very exciting time for Dollar and, through the execution of a strategic game-plan which includes targeting the smaller - albeit fast growing - markets as well as Dubai and Abu Dhabi, we hope to become the region's leader by the close of this year,"
commented Sumit Chopra, general manager, Dollar Rent A Car.
Accentuating the company's commitment to customer service, Dollar will also be inaugurating a call centre this year which will provide around-the-clock assistance across the UAE.
"Dollar is committed to providing the highest standards of service and staff at our call centre will aim to offer immediate and comprehensive solutions to all of our valued customers," concluded Chopra.
Fully-operational Dollar Rent A Car outlets can be found throughout Dubai on the Sheikh Zayed Road, Bur Dubai, Deira, Karama, Hamriyah Free Zone, the Green Community and at Dubai International Airport, Terminals 1 and 2. In addition to expansion within the UAE, Dollar also intends to appoint new franchisees in Qatar, Kuwait, Oman, Saudi Arabia, Lebanon and Jordan to meet their growth targets over the coming months.
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Posted by Anne-Birte Stensgaard, Senior News Editor
