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Monday, November 30 - 2009

Dollar enters Sharjah in style

  • United Arab Emirates: Monday, July 03 - 2006 at 12:23
  • PRESS RELEASE

As part of its continued efforts to become the number one car rental organisation in the Middle East, Dollar has today announced the formal inauguration of its first Sharjah outlet.

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  • Dollar Sharjah open for business!
    Dollar Sharjah open for business!
Strategically located in Bank Street, the new branch is set to appeal to corporate customers and is predicted, in true Dollar style, to take the lion's share of the business sector's rental requirements. The next Sharjah outlet, due to open next month, will be located at the airport and will cater to a different market, notably that of the tourist market.

Reflecting the growing demand from Middle East residents for reliable - and cost-effective - vehicle rental, Dollar acquired over one thousand new cars in 2005 and its current UAE vehicle stock now totals an impressive 2000. In addition to the new rental outlets in Abu Dhabi, Sharjah, Fujairah and Ras Al Khaimah, there will also be an increased emphasis on the company's luxury line over the coming months, which will include Jaguar and BMW models.

"We are expanding across the UAE in style," said Girish Madhavan, branch manager, Dollar Sharjah.

"With our newly operational 'elite range' we are putting an entirely new spin on the Sharjah car rental market. Combined with our standard range, which offers genuine value for money, and our convenient location, we hope to monopolise the local market within a matter of months."

"This is a very exciting time for Dollar and, through the execution of a strategic game-plan which includes targeting the smaller - albeit fast growing - markets as well as Dubai and Abu Dhabi, we hope to become the region's leader by the close of this year,"


commented Sumit Chopra, general manager, Dollar Rent A Car.

Accentuating the company's commitment to customer service, Dollar will also be inaugurating a call centre this year which will provide around-the-clock assistance across the UAE.

"Dollar is committed to providing the highest standards of service and staff at our call centre will aim to offer immediate and comprehensive solutions to all of our valued customers," concluded Chopra.

Fully-operational Dollar Rent A Car outlets can be found throughout Dubai on the Sheikh Zayed Road, Bur Dubai, Deira, Karama, Hamriyah Free Zone, the Green Community and at Dubai International Airport, Terminals 1 and 2. In addition to expansion within the UAE, Dollar also intends to appoint new franchisees in Qatar, Kuwait, Oman, Saudi Arabia, Lebanon and Jordan to meet their growth targets over the coming months.
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Notes and media contacts

About the Dollar Thrifty Automotive Group
Dollar Thrifty Automotive Group, Inc. is a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Driven by the mission "Value Every Time", the Company's brands, Dollar Rent A Car and Thrifty Car Rental, serve value- conscious travellers in approximately 70 countries. Dollar and Thrifty have approximately 800 corporate and franchised locations in the United States and Canada, and they have operations at most major airports. The Company's more than 8,000 employees are located mainly in North America, but global service capabilities exist through an ever expanding franchise network.

Some of the statements contained in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Although Dollar Thrifty Automotive Group, Inc. believes such forward-looking statements are based upon reasonable assumptions, such statements are not guarantees of future performance and certain factors could cause results to differ materially from current expectations. These factors include: price and product competition; economic and competitive conditions in markets and countries where the companies' customers reside and where the companies and their franchisees operate; natural hazards or catastrophes; incidents of terrorism; airline travel patterns; changes in capital availability or cost; costs and other terms related to the acquisition and disposition of automobiles; systems or communications failures; costs of conducting business and changes in structure or operations; and certain regulatory and environmental matters and litigation risks. Should one or more of these risks or uncertainties, among others, materialize, actual results could vary from those estimated, anticipated or projected. Dollar Thrifty Automotive Group, Inc. undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results over time.

For more information, please contact:
Sam Eltibi
Regional Director, Middle East and North Africa
Dollar Thrifty Automotive Group, Inc.
Tel: +971 4 43328833
Fax: +971 4 3324454

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