Hilton introduces Ebrochures to offer Middle East customers better booking flexibility

Hilton Ebrochures are set to revolutionise the way travellers book their holidays and business trips, offering a bespoke service which will enable customers to access up to date Hilton information at the touch of a button.

The system, which was introduced to reflect a growing trend in the market for online interaction, will replace the printed Hilton Worldwide Directory as part of Hilton's strategy to increase online business to 25% over the next three years. Travellers can also take advantage of developing their very own personalised Hilton directory.

Guy Epsom, Regional Director of Sales and Marketing, Hilton International, Arabian Peninsula, comments,

'The Ebrochure scheme is long overdue and is exactly what customers in the region are looking for. It is dynamic and unlike the old print system which was actually quite rigid and inflexible, it also gives Hilton the opportunitiv to provide our customers the most comprehensive hotel information available, as well as the most competitive room rates and promotions. In the last year (April YTD) we have seen an increase of 14% in room nights for the GCC booked directly through our brand websites, and we want this figure to grow.'

As part of the new service, travellers will have the option of accessing three different categories of hotel information, according to their individual requirements. The hotel directory listing gives key information on four different properties, the quick reference guide provides a more in depth analysis and the Ebrochure itself offers a comprehensive two to three page guide, complete with leisure and business facilities, local attractions and travel details. Information can then be emailed, downloaded or printed.

'In addition to the ease with which customers will be able to tailor their travel arrangements, the Ebrochure also represents a fantastic opportunity to reflect Hilton's commitment to environmental issues. Replacing the directory over the next three years will enable a global reduction in printing of 162 million pages and a distribution of 283 tonnes, ' concluded Epsom.

Traditionally, consumers from the region have always enjoyed the personal touch of a bookings agent. With the new Ebrochure service, sales and marketing teams will be able to personalise clients' exact requirements before forwarding relevant information to them. This will allow customers' individual needs to be catered for, as well as satisfying increasing demand for online shopping and the purchasing of hotel products.

Globally, Hilton receives 3,000 bookings per day via its Hilton brand websites, which are visited by more than five million people every month. When using broadband, 10 pages of colour content can be delivered per second and a 20-page Ebrochure can be created in 2.5 seconds.

Ebrochures can be accessed through Hilton.com