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Dubai Properties targets European investors at Harrods

United Arab Emirates: Thursday, July 06 - 2006 at 14:07
PRESS RELEASE

Dubai Properties, a member of Dubai Holding, will target European investors through a three-month promotional campaign at London's prestigious Harrods department store, the third most visited tourist attraction in the UK.

Dubai Properties at Harrods.

The Harrods campaign is part of a Dubai Properties initiative to increase its global presence and promote investor interest in Dubai. It has been specifically timed to coincide with the prestigious Knightsbridge store's popular July sale, which draws over 1 million high net worth customers.

The campaign, which runs from 1 July-30 September, was inaugurated by Hashim Al Dabal, CEO of Dubai Properties and Mohamed El Fayed, CEO of Harrods.

Al Dabal said:

"By joining Dubai Properties with Harrods, the most exclusive department store in the world, we are positioning Dubai Properties as a world-class developer offering not only elite residential and commercial units but also feasible investment opportunities."

"Harnessing the benefits of global investment is essential to our company's stability and prosperity. By engaging in select promotional campaigns, a favourable environment can be created for both foreign and domestic investment."

This campaign is the first of several initiatives by DP's international business development arm to promote Dubai and expand the company's global reach.

Dubai Properties' niche projects such as Business Bay, The Villa, Jumeirah Beach Residence and Culture Village have been instrumental in adding to the real estate diversity of Dubai.

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Related site: http://www.dubai-properties.ae

Notes and media contacts

Dubai Properties is a member of Dubai Holding and operates with the express aim of conceiving large-scale developments, transforming Dubai's vision into reality. The portfolio of projects handled by Dubai Properties is diverse and represents the highest quality of real estate in the region. Real estate offerings by Dubai Properties include the 1.7km long Jumeirah Beach Residence with The Walk as a promenade of retail and entertainment venues stretching the waterfront. Business Bay, the region's business capital offers the best corporate headquarters for international businesses. The Villas at Dubailand is another unique development from Dubai Properties offering hacienda-style residential communities. Recently Dubai Properties announced the AED 50 billion Culture Village, a unique development offering an elite lifestyle in an intellectually stimulating environment, with year-round world class cultural events.

For further information, please contact:
Linda Abdulhay
JiWin
The Public Relations Subsidiary of Dubai Press Club
Dubai Media City
Tel: +971 4 3613333
Fax: +971 4 3688001
Mob: +971 50 4824185

Posted by Anne-Birte Stensgaard, Senior News Editor
Thursday, July 06 - 2006 at 14:07 UAE local time (GMT+4)

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Dubai Properties targets European investors at Harrods

Dubai Properties, a member of Dubai Holding, will target European investors through a three-month promotional campaign at London's prestigious Harrods department store, the third most visited tourist attraction in the UK.

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