Leo Burnett Dubai expands Emirates Group creative account

The appointment follows the agency's exemplary work for the Emirates Group division, Dnata. Leo Burnett will continue to work on marketing projects for Emirates including the highly successful Emirates Sales Conference which was attended by over 700 delegates this year, and the Dubai Summer Surprises (DSS).

"I'm really pleased with the way our relationships seems to be expanding beyond the Dnata account and hope that this can continue in the evolutionary way it has begun," said Steve Wheeler, Emirates' SVP for Advertising. "I've been impressed by Leo Burnett's ability to add strategic value to our business, whilst meeting the daily communications demands of our intensely competitive sector."

The Dubai-based Emirates Group is a rapidly expanding conglomerate that includes such well-known and established brands as Emirates Airline and Dnata. The company's holdings also include Mercator, a leading supplier of IT solutions to the global air travel industry and the tour operator Emirates Holidays.

Kamal Dimachkie, Managing Director of Leo Burnett Dubai and Kuwait, had this to say about the appointment: "We are delighted to have the opportunity to work with the Emirates Group. Emirates is known throughout the world as a pre-eminent brand and airline, and we look forward to contributing to the growth and success of the brand throughout the region and the globe. The development and growth of our relationship is tremendous news for Leo Burnett, and a recognition of our experience and the hard work we have put into projects for their company."

One of the top agencies in the region and globally, Leo Burnett will help coordinate marketing and brand strategy for Emirates. They will also work to enhance the Group's strong reputation, and assist the company in delivering a wide range of campaign and corporate projects, with the end goal being Emirates successfully achieving its aggressive strategy to become one of the global market's leading airlines and travel management companies.

"This is an exciting time for the world travel market," added Kamal Dimachkie. "Emirates is a strong brand in the industry and a well put together communications strategy will help it to maintain its lead in this sometimes challenging arena."

Leo Burnett Dubai is part of the Leo Burnett Middle East and North Africa group of companies, which also includes Starcom MediaVest, ARC and MS&L. As part of this group, Leo Burnett Dubai works in partnership with other members of the group to offer holistic integrated communications solutions from digital, database and direct marketing to public relations, media buying and below-the-line activities to its clients.