Brand Central now integrates DoubleClick™ as an optional ad delivery and 3rd party tracking mechanism into its system, adding even more transparency in line with international standards to the product.
Martin Diessner, CEO of Flip Media explains:
"When developing Brand Central, we followed the guidelines of IAB, ABCE, BPA, 24/7 Real Media and other industry leading organizations of the digital community. Integrating DoubleClick™ as a 3rd party provider to the ad delivery of Brand Central is a major step and commitment towards additional auditing."
Claire Murphy, Marketing Manager, Emaar Properties comments: "The integration of DoubleClick™ into Brand Central will ensure that Emaar continues to receive international standards of ad serving in online media planning and tracking, with 3rd party verification. As the region moves to progress advertising industry transparency and auditing, we are happy that Flip has taken this positive action."
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Posted by Anne-Birte Stensgaard, Senior News Editor
