Motivate Publishing launches new B2B magazine - Middle East MICE & Events

This new magazine capitalises on Motivate's experience in publishing travel and business magazines as well as exhibition and event management. Middle East MICE & Events will provide authoritative, informative and educational content for MICE bookers and event planners, hospitality industry professionals, venue managers, travel agents, airlines and government tourism departments.

Catering for everyone from the secretary booking board meetings to leading multinational corporate executives, Middle East MICE & Events covers both in-bound and out-bound MICE business, with regular features including destination reports, what's new, people on the move and advice such as getting the basics right, site inspections and planners check-list.

The July/August launch issue includes a special focus on the UAE and Barcelona as destinations, and exclusive interview with former no 1, Greg Norman, a report on the new Abu Dhabi National Exhibition Centre due to open in 2007, a comparison of a most expensive beds in the Middle East and a survey of venues for out of town meetings.

Readers can expect regular features in each issue such as "How to" guides, which in the launch issue addresses to the Seven Steps to Successful Exhibiting, the A to Z of MICE terminology, a monthly price watch of hotels and a humorous look at industry stereotypes.

Following the bi-monthly launch issue, the Middle East MICE & Events will be published monthly from September 2006.

Simon O'Herlihy, Motivate's General Manager - Business Development said,

"With 21 established magazines such as Gulf Business and Business Traveller Middle East, publishing catalogues for Reed Travel Exhibitions, government tourism departments and our own events division, Motivate are well positioned to publish a magazine for the MICE and events industry. We have been very encouraged by the level of interest in Middle East MICE & Events and we are confident that this new magazine will rapidly become established as a "must read" publication for all industry professionals".