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Monday, November 9 - 2009

Costs down - performance up

  • Wednesday, July 12 - 2006 at 10:08

If you want to improve the competences of your staff, you need to identify the training needs of each employee individually. The Traffic-Light-Tool.com™ enables you to do so.

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  • Arndt Schmidtmayer.
    Arndt Schmidtmayer.
The success of training measures and projects depends not on quantity or money spent solely but on quality and individuality. You can focus your measures in staff development in order to achieve the desired results with less investment. Only those projects that are geared to the individual competence gaps and thus training needs of each respective employee are efficient and effective.

Competence profile of each employee: You define in a first step the list of required competences for the respective position (e.g. sales executive). The basis for this competences' list are the job descriptions and the current competence requirements resulting from the operative goals and the newest market developments. The results are three to four competence fields - for example 'sales dialogue', 'self management' or 'business knowledge'. Each competence field consists of 10 questions that are evaluated or answered with RED, YELLOW and GREEN. This Traffic-Light-Tool.com™ works online or in an excel-file that the company and employees can define and fill easily and quickly.

Evaluation by each employee: After the definition of the questionnaire, each employee evaluates him- or herself. If the employee thinks that he/ she fully ,masters' that one detailed question or point, the answer will be GREEN. If the employee sees some minor gaps in his or her behaviour/ competence in a question, the answer will be YELLOW. If he or she sees a huge and urgent training need in one of the points, the answer will be RED. The end result is a differentiated, individual self-perception and a very visual, pragmatic and improvement- driven analysis of each employee.

Evaluation by the management: Each team leader then evaluates his or her team members. This external viewpoint ('how others see me') is then compared to the self-perception results ('how I see myself'). Employee and team leader have to discuss the report, especially the deviating points.

Training conception and participants' assignment: The result of the discussion is the definition of the training needs for each employee. These individual training needs are our basis for developing tailor-made workshops and projects and then assigning the relevant participating employees.

The investments in the development of your employees can be targeted much better with the Traffic-Light-Tool.com ™. The resulting training projects lead to a much higher performance and success than the 'watering can principle'. And last but not least, the employees will be more motivated because they are individually supported.

traffic light tool
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If you want to know more about this subject, please send an email to: dollmann@verweyen.de.

Arndt Schmidtmayer is the responsible for Verweyen Consulting Middle East, helping businesses to increase their Sales, Marketing and HR efficiency thus improving their bottom-line results. The over 200 clients in the 14 years of operation value the pragmatic and long-term partnership approach ensuring a transfer of know-how into do-how.

Since 2001, Arndt Schmidtmayer has worked in the Middle East region, being the eBusiness and CRM responsible for 11 countries within the Mercedes-Benz Middle East Sales and Marketing team. Before that he worked for two international management consultancy companies in Germany.

About Michael Walters
Michael has more than 25 years experience in senior marketing positions within financial institutions including Chase Manhattan Bank and Royal Bank of Canada.

In 1991 he embarked on a career in consultancy and began specializing in what became known as Customer Relationship Marketing (CRM).

He was engaged by KPMG to work with a number of their clients on CRM assignments. For the past 5 years he has worked in the Middle East with Saatchi and Saatchi and Prima-Facia Marketing working with blue-chip clients including Visa International and ABN Amro Bank.

He passionately believes that organizations need to become more customer-centric if they are to create real loyalty with customers and become more profitable.

Effective marketing needs to support this by being more integrated to create a consistent brand/consumer experience, with campaign measurability and profitability being the foundations for success.

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