Benetton's summer collection now in stores

Don't be afraid to experiment with different styles and colours this summer, but keep your body shape in mind while doing so, advises leading Italian fashion label United Colors of Benetton.

"The new summer collection is a melange of young ideas and fresh colours. The main theme throughout the collection is comfort with style. We are confident that the new range will appeal to the young and active, feminine and glamourous .At the same time, it will attract those with a bolder dress sense," said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group - sole distributor of the Benetton line in the UAE.

While the pencil skirt is a fashion must-have, panel and A-line gypsy skirts are in vogue too. Full-length skirts and dresses just above the ankle are also getting their share of popularity. If shorter lengths are preferred, Benetton stylists recommend cropped trousers, knee shorts or pencil skirts as alternatives.

Usage of embroidery is abundant on dresses, blouses, skirts and pants and forms a dominant part of the new summer collection. Varying from coarse and rustic to fine and delicate, to multi-coloured wools or silk threads often combined with beads, sequins and other sparkle effects.

Benetton's latest collection also presents a wide variety of colours, ranging from white to indigo, turquoise to lime, and beige to red and brown. Fabrics include a mix of cotton, canvas, suede and linen.

Young girls have a wide range to choose from as well, including sailor trousers, miniskirts and dresses in colours such as navy and white with touches of coral and bright grass-green. For boys, there are comfortable track-suits, bright coloured T-shirts, Bermudas and zipped sweatshirts. The new summer line for children also features a wide range of clothes from the Benetton Barbie collection.

The latest range is now available at all Benetton outlets in Dubai - Deira City Centre, Mall of Emirates, and Jumeirah Centre - and at Abu Dhabi Mall.