Muscat City Centre to launch E-Max and Max fashion first time in Oman

And the popular shopping spot, Muscat City Centre, is where their focus lies.

The shopping bonanza begins with Landmark Group's first E-Max store which will launch at Muscat City Centre. The Group's Country General Manager, Willie Dreyer confirms the size of the store to be a whopping 2,789 sq.mt.

E-Max stores are already very popular in other GCC countries. With their Emax Electronics, they aim to revolutionise technology retail with overwhelming product diversity from the best brands, coupled with customer-friendly services at astonishing value.

Muscat City Centre will also have Landmark's first Max Fashion store sprawled over an area of 2,775 sq. mt. A pioneer in the Middle East, Max is well known for its global trends at attractive prices. Max retails its own branded clothing for men, women and children as well as furniture and house ware.

The most-popular Landmark stores Centrepoint and Home Centre are also in the offing. Centrepoint is going to be the culmination of the Landmark Group's four, leading retail concepts - Babyshop, Splash, Lifestyle & Shoe Mart. All these major brands are going to be unified into a single destination store known as the Centrepoint.

The Centrepoint store at Muscat City Centre will be spread over an extensive 4,599 sq.mt. A spanking new brand identity, upgraded store design and value-added customer service will ensure quality shopping for the entire family under one roof.

The Home Centre housed at the MCC will be the biggest in the region, expanding over a mammoth 5,791 sq.mt. Be it a one room bachelor's pad, a studio apartment, a villa or a palatial mansion, Home Centre will be your one stop for the finest furniture, upholstery, home accessories, kitchen ware, and garden furniture, all available in the latest designs. Not only brimming with international ideas for your own home, but Home Centre will also offer lots of gifts for your loved ones' home and hearth.

"With this mega proposal we are trying to make shopping worry-free, comfortable and an absolute delight for our customers," said Willie Dreyer. "Not only will this large scale venture by Landmark Group propel the shopping phenomenon in Oman, but it will also be the precursor of a new lifestyle trend," he further adds.

"With such developments, we are ushering yet another period of retail evolution. By welcoming the Landmark Group, Muscat City Centre continues to epitomise the distinctive style of those who expect the best. The endeavour will also provide numerous job opportunities to more than 500 Omanis. They will be offered world class training facility in Oman and UAE," said Ibrahim Al Qasmi.

The new stores will be situated in the west wing of Muscat City Centre that is currently under construction and will be operational by January 2007. Landmark is presently operational at City Plaza and 11 other stand alone stores in Oman.
Muscat City Centre, a part of the Majid Al Futtaim shopping malls, maintains its position as a major player in Oman's retail sector and is currently the biggest shopping mall in Oman, with over 80 international, regional and local stores. The centre features destination stores such as Carrefour hypermarket, Magic Planet, family entertainment centre and an international food court consisting of 14 food outlets and cafes. Muscat City Centre also acts as a town centre and the social hub of the society by participating in community activities and public events.