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Damas introduces the Heart Beat Automatic watches from Frederique Constant

  • United Arab Emirates: Sunday, July 16 - 2006 at 09:15
  • PRESS RELEASE

Damas, the world renowned jeweller introduces the Frederique Constant New Heart Beat Manufacture Automatic.

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  • Frederique Constant Heart Beat Manufacture Automatic.
    Frederique Constant Heart Beat Manufacture Automatic.
As a big premiere from this well known Swiss brand, it follows the considerable success of its patented Heart Beat Manufacture movement in 2004 and is a new self-winding version of this exclusive movement. This model even reveals some of its secrets through the dial opening and through the sapphire case back, providing a partial view of the movement. An elegant timepiece with a gentle yet resolutely masculine aura, it is issued in a limited series in gold and stainless steel, making it a true treasure of time.

The Heart Beat Manufacture Automatic was developed after more than two years in cooperation with leading specialists. An innovative movement boasting a number of patented features, it epitomizes the finest traditions in watch making. Its beautiful Cote de Geneve decoration, is clearly visible due to its 'No-dial' design, and remains distinct due to the minute track and moon phase indicator at the 12 O' clock position.

"Frederique Constant is a brand that places strong emphasis on watch design to keep abreast of trends and customer preferences. It uses cutting-edge computer software for watch design and development. It's Heart Beat Manufacture Automatic raises the art of watch making to an exclusive realm as it combines the best of everything this famous watch maker stands for, such as its deep passion and commitment",


said Mr. Tawhid Abdullah, Managing Director, Damas.

The Frederique Constant Heart Beat Manufacture Automatic is available at Damas stores located in leading 5-star hotels and shopping malls in Dubai.
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Notes and media contacts

About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network. The Damas retail network spans across USA, Italy, Libya, Egypt, Sudan, Jordan, Maldives, India, Lebanon and throughout the GCC countries with over 200 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Paspaley, Escada, Pasquale Bruni, Leo Pizzo, Fope, Laurentia, Baraka, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, etc.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

For more information, please contact:
THE IDEA AGENCY PR DEPARTMENT
Tel: 04-3434424 Fax: 04-3434305

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