Mall welcomes younger generation for Adventure Surprises Week

The week's highlights include a wide range of activities for children, including treasure hunts and four themed (African, Arabian, Pirate and Wild West) adventure stations. In addition, there will also be several show-stopping performances, notably Chinese acrobatic and trampoline demonstrations.

Adventure Surprise Week marks the 4th theme of the ten week long DSS entertainment and shopping event and, coinciding with the end of the school summer term, will provide thousands of children from across the region with fun, but nonetheless constructive, activities in which to participate in.

"At the start of the school vacation children - and their parents - are often at a loss as to what to do," said Sabina Khandwani, head of PR and Marketing at BurJuman. "The adventure Surprise Week therefore provides the perfect opportunity for parents to entertain their kids whilst simultaneously indulging in a little retail therapy of their own."

Throughout DSS 2006, BurJuman is running a promotion whereby when customers spend AED 200 they will automatically be entered into a draw with a daily win of AED 50,000 and a grand prize of a luxury apartment.