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Monday, November 23 - 2009

American Express opens doors to worldwide privileges with launch of the regional American Express Selects programme

American Express Middle East & North Africa has introduced the regional American Express Selects online programme that provides Cardmembers in the Middle East with access to thousands of high quality shopping, dining and travel offers in over 50 countries, through an easily navigable website www.americanexpress.com.bh/selects.

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  • Selects web page.
    Selects web page.
With this programme, American Express Cardmembers can enjoy a wide range of discounts and value added benefits for shopping, dining, and travel and leisure, both at home and while traveling abroad.

Premal Patel, Marketing Director of American Express Middle East & North Africa said:

"This programme is ideal for our Middle East Cardmembers as many of them are frequent business and leisure travelers and it is only natural that our benefits should follow them wherever they go. Providing premium value to our Cardmembers is an important part of our Cardmember relations and we are happy to enhance our efforts with the addition of the Middle East and North Africa region to the existing Global American Express Selects programme."


The 'Selects' programme is available to all American Express Cardmembers across the globe. American Express is working closely with its worldwide merchant network to ensure that a wide variety and as well as real value to all the offers is maintained.

Peter Fawn, Head of Establishment Services Group, American Express Middle East & North Africa explained that 'Selects' will also be beneficial to merchants who take part across the globe: "Our worldwide network of merchants understand the value that our high spending Cardmember base can bring to their business' and they have a real opportunity to reach out to Middle East Cardmembers with their best value offers."

Establishment Services is the merchant network of American Express which acquires and maintains relationships with millions of merchants around the globe that welcome American Express-branded Cards.

Patel added; "With the upcoming peak travel season, the launch of the 'Selects' programme is timely as Cardmembers can now choose from an extensive variety of offers from leading hotels, car hire and hundreds of retail, dining and entertainment outlets as they plan their summer travel."
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Notes and media contacts

About American Express:
American Express Company is a diversified worldwide travel, financial and network Services Company founded in 1850. It is a world leader in charge and credit cards, Travellers Cheques, travel, financial planning, business services, insurance and international banking.

AMEX (Middle East) B.S.C. (c) - AEME established its presence in the Middle East in 1959 and set up its first office in Bahrain in 1979. In 1992, American Express became a joint venture company owned by Mawarid Investment Limited and American Express.

Operating in 18 markets in the Middle East and North Africa region, AEME issues dollar currency Credit and Charge Cards: Personal (Green), Gold, Platinum as well as Company and Corporate Cards. Since 2001, with the introduction of its first local currency Credit Card in the United Arab Emirates, AEME has been introducing a range of local currency Credit Cards across the region.

American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.

For further information, contact:

Sudha Hemmad / Jonathan Tudor
ASDA'A Public Relations
Tel: +9714 3344550

Ms. Graziela Martins
Corporate Communications & PR Manager
American Express Middle East

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