Premal Patel, Marketing Director of American Express Middle East & North Africa said:
"This programme is ideal for our Middle East Cardmembers as many of them are frequent business and leisure travelers and it is only natural that our benefits should follow them wherever they go. Providing premium value to our Cardmembers is an important part of our Cardmember relations and we are happy to enhance our efforts with the addition of the Middle East and North Africa region to the existing Global American Express Selects programme."
The 'Selects' programme is available to all American Express Cardmembers across the globe. American Express is working closely with its worldwide merchant network to ensure that a wide variety and as well as real value to all the offers is maintained.
Peter Fawn, Head of Establishment Services Group, American Express Middle East & North Africa explained that 'Selects' will also be beneficial to merchants who take part across the globe: "Our worldwide network of merchants understand the value that our high spending Cardmember base can bring to their business' and they have a real opportunity to reach out to Middle East Cardmembers with their best value offers."
Establishment Services is the merchant network of American Express which acquires and maintains relationships with millions of merchants around the globe that welcome American Express-branded Cards.
Patel added; "With the upcoming peak travel season, the launch of the 'Selects' programme is timely as Cardmembers can now choose from an extensive variety of offers from leading hotels, car hire and hundreds of retail, dining and entertainment outlets as they plan their summer travel."
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Posted by Anne-Birte Stensgaard, Senior News Editor
