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The new store is expected to be an instant success and illustrates the rapid growth of Vertu since its launch in January 2002.
Ralf Kern, Regional Director for EMEA commented:
"The opening of the Vertu store in Marina Mall - Abu Dhabi further reiterates Vertu's commitment to the Middle East. To date we have seen a very positive response to the Vertu brand in the region. We have set new benchmarks for standards and luxury within the industry based on unrivalled attention to detail and use of the finest materials, all of which have been well received by the discerning Middle Eastern market."
The Vertu store which opened in June 2006, is Vertu's first store in Abu Dhabi and third in the UAE and will feature the entire Vertu collection including its classic Signature collection, as well as the Ascent Collection including the recently launched Ascent Azure Special Edition and the Monza and Silverstone Limited Editions.
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Posted by Anne-Birte Stensgaard, Senior News Editor
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