OKI ramps up Mideast operations

"I am glad to be able to note, once again, that our initial decision to invest in strengthening our resources and investment in the Middle East has shown through in an increasingly diverse and dynamic business for OKI in the region. We offer better value and smarter technology to customers and an increasing number are making the move across to OKI," said John Ross, general manager of OKI Printing Solutions Middle East. "That's translating into strong growth for us in the region and we'll continue to invest in driving that growth."

The move comes as analysts have evaluated OKI's market share against its competitors and pinpointed a year-on-year growth of the market for OKI at the expense of other players. "We've seen strong growth, according to IDC, particularly in Saudi Arabia where we're identified as the clear market leader in the high speed A3 colour laser market, right the way across to the dot matrix printer market, where OKI is also a leading player in the UAE. Across the board, our market share has moved up several points and, despite it being early days, we believe this is a trend that can only continue." Stated Ross.