Zara and Zara Home makes its debut in Oman at Muscat City Centre

Muscat City Centre is soon going to be the base for Azal Group's first Zara and Zara Home branch in the sultanate.

Zara is steadily becoming the world's largest fashion house. At a time when many competitors are working hard to retain market share, Zara has consistently exceeded expectations. Striding step to step with the international fashion scene will now no longer be a matter of globe-trotting, as Zara comes home at Muscat City Centre.

Since its launch in 2003 Zara Home has established itself as a serious contender within the home furnishing market, continuing to maintain the winning formula of the hugely successful Zara brand. Zara Home is rapidly becoming a key name in innovative interior design solutions. Inspired by a strong design team, Zara Home offers a wide range of distinctive creative concepts providing high quality contemporary home furnishings at competitive prices.

The Zara & Zara Home housed at the Muscat City Centre will be expanding over a huge 2000 square mtrs area.

Whether you want to shop for the finest furniture, every-day home accessories, upholstery, kitchenware or garden furniture, Zara Home will have it all on offer. Zara Home is sure to bring a creative new look to your hearth.

Zara Fashion on the other hand promises to make you look better than ever before. With the latest in men, women and children's wear, Zara also comes with a range of swish cosmetics. Zara's formula for success is no secret: by retaining complete control over the design, manufacture, distribution and retail of its products, Zara stores are full of the very latest fashion designs. Items not sold after two weeks are removed from the shelves. Such rapid rotation of stock and new ideas keeps fashion conscious shoppers returning to stores an average of 17 times a year, whereas most of Zara's competitors receive an average of three visits annually.

"The Oman market is all set to witness a faster revolution in retail trade. By welcoming the Azal Group, we continue to provide impeccable standards to our discerning customers. Zara and Zara Home will be brimming with the latest that lifestyle has to offer. The innovative creations assure to inspire the designer in you and offer a distinctive style for those who expect the best," said Ibrahim Al Qasmi, General Manager, Muscat City Centre.

The endeavour will also provide numerous job opportunities to Omanis. Azal Group has a system of inter-training wherein their staff is trained in several countries rather than only one country alone. This allows a staff member to gather international work experience and ethics.

The Azal Group, operating with 99 stores in GCC, is expanding at a rapid rate and the GCC region is their latest focus. Zara and Zara Home launched last year in Dubai is increasingly becoming their most popular shopping destination.

This large-scale venture by the Azal Group is going to be another effort by Muscat City Centre in boosting the shopping phenomenon in Oman and in turn be the precursor of a new lifestyle trend.