Fadi Salameh, CEO, made two interesting announcements on behalf of Universal Media Seven - the Network;s media arm. The first - the formal launch of UM7 On-line, a division of UM7 that specializes essentially in On-line media planning and buying. The second announcement - the appointment of Fouad Bedran as General Manager of UM7 On-line.
Our investment in an On-line discipline will therefore help us walk the talk by becoming industry experts in one of the fastest growing communication areas - says Jaikumar Menon, Regional MD of UM7.
The penetration in the GCC has surpassed 20% for the first time this year, while it was a mere 4% just five years ago!
It has become very clear that On-line has become a way of life for many our clients' target audiences. Our investment in an On-line discipline will therefore help us walk the talk by becoming industry experts in one of the fastest growing communication areas.
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UM7 launches online division
- United Arab Emirates: Tuesday, July 18 - 2006 at 13:10
- PRESS RELEASE
The UAE has crossed the 30% internet penetration mark and has set the example for the rest of the Arabic countries.
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Posted by Lara Lynn Golden, News EditorTuesday, July 18 - 2006 at 13:10 UAE local time (GMT+4)
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