Jumeirah Branded Restaurants signs its first master license agreement

The first Noodle House outside the United Arab Emirates is scheduled to open in September this year in Abdoun Hill, a prime location in Amman, Jordan.

Steven Grey, General Manager of Jumeirah Branded Restaurants said, "We are delighted to see the Noodle House as our first home-grown Jumeirah restaurant concept, venture outside of the UAE and are very excited about this first master licence agreement in Jordan. I would like to express a big thank you to Al Rou'ya and the Jumeirah team for their continuous support and commitment."

Jumeirah Group has recently established a dedicated restaurant division that has been tasked to expand and license selected innovative and successful restaurant concepts that are currently operating within Jumeirah hotels into non-hotel locations.

The first restaurant concept to expand outside of Jumeirah hotels and resorts is the Noodle House, which already has successful operations in the Bin Hendi Avenue at Deira City Centre and Dubai International Financial Centre (DIFC) besides its two hotel locations in the Boulevard at Jumeirah Emirates Towers and Souk Madinat Jumeirah.

"We are very excited about opening Noodle House in Jordan," said Ibrahim Al Taher, General Manager of Al Rou'ya. "Jordanians will have a chance to taste the truly unique and delicious dishes of Noodle House."

"We see this as only the beginning. We foresee much more cooperation with Jumeirah, the world's most luxurious hospitality brand. With Jumeirah, and their outstanding group of dedicated individuals, the sky is really the limit."