Google launches Google AdSense

The free programme incorporates Google search capabilities to website owners and delivers highly targeted, text-based ads called Google AdWords against searches made on websites, of which the website owner receives additional revenue opportunities.

The AdSense for Search programme is designed to help website owners monetise their web pages. By applying directly online, owners of websites will be able to harness the power of the Google search engine and let their visitors search the web from their own site. The programme will serve users with unbiased search results. This creates a better user experience which often means users will spend more time on your site and return more often. Ask Jeeves UK stated at the end of 2005 that Google AdSense has increased its clickthrough rates on sponsored links by 50%. *

AdSense for Search is a wonderful opportunity for website owners and portals to channel the most common activity on the internet (search) as leverage to their sites in a simple way. The programme also combines Google's search technology with thousands of keyword advertisers to deliver targeted text-based ads to search result pages. People find these ads useful and click on them, and when they do, Google pays the website owners. AdSense for Search is easy to apply and set up and site owners can apply it independently through the Internet.

A growing number of companies worldwide, including Amazon, AOL, Netex The New York Times and more to name a few rely on Google to power search on their websites.