BenQ expands presence in region LCD TV market

A commitment to designing enjoyment guides BenQ's business strategy, resulting in a growing product line to help the company achieve its goal of US$10 billion in revenue by 2008. New BenQ LCD televisions with a range of features, designed to appeal to stylish and technology-savvy consumers, are now available at outlets like Xpresscell in Kuwait, Doha Communications in Qatar, and Ashrafs in Bahrain. Xpresscell is BenQ's newly appointed channel partner in Kuwait, and focuses mainly on the channel and corporate sectors.

"LCD TV sales have been buoyant across the Middle East and the soaring demand for LCD screens proves that the future of digital entertainment is flat panel displays and wider screens. Expanding our product line-up and market reach reaffirms BenQ's commitment to bring technology within the average consumer range and expand our range of LCD products. BenQ LCD televisions are exceptional both in size and performance and we aim to continue to lead the digital entertainment industry,"

said Manish Bakshi, general manager, BenQ Middle East and Africa.

The company's sales figures confirm that the market for BenQ's stylish digital lifestyle products is nearly twice as buoyant in the Middle East as it is in Europe.
BenQ is the current No.3 producer of LCD monitors in the region and also has the second highest share of the regional projector market, according to BNA and DTC research respectively.

"As one of the world's top producers of digital displays and scanners, and a technology leader in digital projectors, storage devices, wireless technologies and electronic components, we have made impressive inroads into the Middle East's electronics and IT sectors. The regional LCD TV sector is maturing rapidly and we will keep innovating and updating our product range in order to satisfy consumer expectations," added Bakshi.

BenQ's award winning product line-up ranges from 20 inch to 37 inches. The 37-inch LCD TV (Model DV3750) is the only two mega pixel LCD TV currently available in the MEA region with an impressive HD resolution of 1920 x 1080. The 32 inch DV 3250 TV is armed with BenQ's award winning Senseye Technology built-in for fine-tuned, true-to-life images, consumers will be able to sample the ultimate visual sensation

The growth in regional LCD TV sales can be partly attributed to the replacement market, with consumers updating their outdated TVs for stylish and compact models. As the world's third largest manufacturer of LCD panels, BenQ is able to offer exceptional value for money and, since the launch of its anterior LCD TV in 2004, has introduced several other new models.